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Search Engine Optimization ( SEO) is essential than ever. New trends (e.g., rising voice search, AI revolution) mean that you need to boost your SEO game if you want to keep up-to-date today.

If you want to start SEO or want to get better performance with minimal financial investment, here are the 23 best free SEO tools you can use.

1. Google Analytics

Google Analytics

Google Analytics is an incredible resource that is effectively indispensable for any serious digital marketer about SEO.

It offers valuable information about websites, such as the number of visits, traffic sources, and demographic location data.

With reliable information from Google Analytics, digital marketing experts will change their content strategies to find out what works and what doesn’t. 

Google Analytics is one of the best free SEO tools that every marketer should use. Google also offers other useful tools, such as PageSpeed Insight, Keyword Planner, Search Console, and sheets.

2. Ahrefs’ Free Backlink Checker

Ahrefs Backlink Checker provides the best 100 backlinks to any website or website for free.

It also shows the five most linked pages, the most common anchor text, and the total number of backlinks and referring domains. You can even see our exclusive domain qualification (DR) and URL (UR) scores.

Ahrefs Backlink Checker

3. Answer the Public

Answer the Public is a well-ordered tool that provides data sellers with useful information on the questions that people ask online.

Answer the Public
Source / Answer the Public

After entering a keyword, search for popular questions based on that keyword and create an informative graph of the items and phrases people use when searching for that keyword.

This data provides content creators with data on potential customers’ interests and desires and enables them to create highly relevant content that satisfies those needs.

Answer The Public also provides keyword suggestions using prepositions like “versus,” “like,” and “with.”

It is an excellent analysis tool that can help you create quality content that people like and possibly share.

4. MozBar

MozBar is a free SEO toolbar that works with your Chrome browser. It provides quick access to advanced metrics website pages and SERPs.

With MozBar, you can easily access the page authority and domain scores from any page or website.

The Page Analysis feature allows you to explore things on any page (e.g., bookmarking, page title, general attributes, link metrics).

You will find keywords on the page you view, highlight and distinguish links, and compare link metrics from different sites in  SERP pages.

If you need to carry out a thorough SEO investigation, MozBar is one of the best choices to consider.

You can access even more advanced features with a MozPro subscription, such as Page Optimization and Keyword Difficulty. Find out the need for SEO Chrome Extension.

5.Yoast SEO

Running WordPress, what now? Yoast can be the only SEO solution you need.

Use this to customize meta tags and content, generate instant site maps, and more.

The screenshot above is used to define the title tag and meta description of one of the most recent blog posts.

6. SEMrush

SEMrush is an incredible SEO keyword research tool that makes it easy, among other things, to find out in which keywords any web page rankings.

It provides comprehensive information on these keywords, like the SERPs position, the URLs to which traffic has directed, and the traffic trends over the last 12 months.

With this tool, you can easily find out the keywords your competitors rank and create excellent content around those terms and phrases.

SEMrush also provides more features and unlimited access to various paid plans. Even if not affordable, you can start a free 14-day trial if you want to try out the premium features.

7. SEO Hero

The SEO hero shows keywords and semantically related matches for any topic.

It operates by scrapping the top 100 Google search results for the target keyword and using the Google API to analyze it. It extracts n-grams from it, which essentially results in a list of the essential words and phrases frequently.

This is helpful to understand what topics and subtopics are essential to note in their contents.

8. Keyworddit

Another excellent tool for researching keyword ideas is Keyworddit. This free tool offers keywords for subreddits in Reddit and contextualizes a list of topics in which a specific keyword has been used.

Keyworddit
source / keyworddit.com

Select a particular subreddit (e.g./r / askreddit) and extract some keywords and the monthly search volume of such terms in the US.

Keyworddit is very helpful in providing useful information on the preferences of individual audiences.

 9. SEO Web Page Analyzer

The SEO web page analyzer gives an in-depth review of your web page.

Extract any image with missing alt tags, header structure, internal and external links, title and meta descriptions, etc. You can also see an SEO score between zero and a hundred on the list.

10. Woorank

Woorank is a helpful website analyzer that offers valuable information to boost the SEO of your website.

It generates an SEO score for your website and an actionable “marketing checklist” that outlines the steps you should take to fix your website’s SEO issues.

A social exchange panel is another exciting aspect of this free tool. This segment includes information on social networks, such as the number of shares, actions, messages, backlinks, and favorites on popular social networks.

Woorank also has an excellent mobile section where you can find details about how your pages are viewed about mobile devices and how quickly they are loaded.

11. Mobile-Friendly Test

Google’s search algorithm strongly emphasizes the usability of the website with mobile devices.

To this end, the Google Mobile Device assessment tool is designed to help you evaluate if your site is optimized for smartphones and tablets.

mobile friendly test google

Enter the URL of your website and indicate clearly if your website is compatible with mobile devices.

The tool also provides ideas on how to improve the site’s mobile usability.

The Page Load Information feature lets you know if Google can correctly access all functions on a particular page and what to do if it can’t.

12. LinkMiner

LinkMiner is a Chrome plugin that allows you to scan any web page for broken links in real-time. It is helpful to find opportunities to create broken links.

You can export a complete list of scraped links to a CSV with just one click, including status code information, link type, etc.

If you find any broken links on the LinkMiner tab, do the following: export them to CSV, paste the complete list to the Ahrefs Batch Analysis Tool, and sort by the reference domain column (from top to bottom).

This will tell you which broken links are in the domains that most refer to them.

Check My Links does the same thing.

linkminer
Source / linkminer

 13. Ubersuggest

Ubersuggest is my favorite tool that gives an edge to win the Game of SEO. The keyword research tool that collects data from Google Keyword Planner to get keyword ideas based on its keyword.

The tool also returns useful data for each keyword, including search volume, Cost per click, and proficiency level.

A great feature of Ubersuggest is the ability to exclude keywords that do not interest you in your search results. It also help you to find the content ideas from the content pieces that are getting the most social shares and backlinks in your niches. It also provides backlinks data, you can see the exact content in your space that people are linking to. You then start approach to those sites and ask them to link to you.

With the newly modified edition of Ubersuggest 3.0, you can now enter the URL and get domain metrics.

14. HEADMasterSEO

HeadmasterSEO is a simple tool for mass verification of status codes for accessing a list of URLs.

You can accurately search between two and six million URLs on a single system.

If you prefer a web-based software and want to search up to 100 URLs, try HTTPstatus.io.

15. BROWSEO

BROWSEO lets you figure out how the website looks to the search engine.

It eliminates the style of your web page and reveals the underlying structure. This helps you figure out if the Google Robot has any trouble accessing important content on your site.

SERP visualization is an exciting feature of this free SEO tool. This gives you a glimpse of how your site appears in the results of your search.

You can see if your titles and Meta descriptions are configured correctly and make the appropriate adjustments.

16. Similarweb 

Similarweb calculates the overall monthly traffic to the website.

It also breaks down traffic by source ( e.g., direct, organic, etc.) and location. You can also see which sites are likely to send the most referral traffic to your site.

17. CanIRank

As the name suggests, CanIRank lets you figure out whether you can position a specific keyword on the search engines’ first page.

Unlike other tools that only offer data on how competitive your keywords are, CanIRank makes you determine how likely a search term is to be ranked and uses AI to provide feedback about how to target your keywords appropriately.

CanIRank offers outstanding competitive analysis data and actionable steps to boost the SEO ranking of your website.

CanIRank
Source: CanIRank

18. Keywords Everywhere

Keywords Everywhere is a standard keyword research tool due to an extensive list of sites offering free search volume, Cost per click, and competition data for:

  • Google search
  • Google Trends
  • eBay
  • Answer The Public
  • Google Keyword Planner
  • Bing
  • Etsy
  • Soovle
  • Google search console
  • YouTube
  • Ubersuggest
  • Majestic
  • Google Analytics
  • Amazon
  • Keyword Shitter
  • Moz Open Site Explorer

And is it available for Chrome and Firefox?

19. Wondersear.ch

Wondersear.ch discovers keywords that are semantically associated with some root keyword.

For example, if you type “SEO Tools,” the words you see in the previous screenshot will be returned. You can download it as a CSV.

20. Check My Links

Check My Links is a great Chrome extension that tracks your website and recognizes the status code for every link on the page, including broken links.

Each status code has a color code with 200 status codes that return to dark green, 300 status codes to light green, and 400 status codes to red.

When found, all incorrect links to the clipboard can be copied with a single click.

21. Google SERP Tool

Although character counting has been a long-standing method of determining the meta description and the size of the title tag, the fact is that Google does not count the meta title and the description in several characters. Instead, use pixels.

The Character Count tool will include the number of characters and the number of pixels to ensure that you create meta tags that are not cut by ellipses, defined by (…)

22. Redirect Path

The Redirect Path is a Chrome extension status code 301, 302, 404, and 500 HTTP.

Also, client-side redirects, such as meta and JavaScript, will be labeled to ensure that any redirecting issues can be detected immediately.

HTTP headers, such as server types and cache headers, and the server IP address, can also be shown by clicking a button.

All of this information can also be copied to a clipboard for quick sharing or added to a technical audit document.

23. Google Search Console

Last but not least, this list will not complete without listing the Google Search Console.

In terms of the fact that the data is from Google, the Google Search Console provides detailed information related to:

  • Keyword and URL performance
  • Indexing problems
  • Mobile usability
  • Site map status
  • And a lot more!

Getting started with SEO has never been more straightforward than it is now.

Numerous free SEO tools, such as the previous ones, are available to SEO learners and digital marketing professionals on a tight budget. These tools have many excellent features, and, when used correctly, they can deliver impressive results.

So, find the tool that works for you and do the best you can.

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