Online marketing is an essential investment for any brand, large or small, and this investment is not necessarily in the form of dollars. There are lots of free online marketing tools out there that are not worth the time and effort to try them.
So how do you know if you spend your time and resources on the best online marketing tools that can improve your business, increase your leads and sales, and keep your business growing quickly?
Did you know that there are over 28 million small enterprises in the United States alone?
With a figure like this, all small business owners are aiming for competitive advantages. If you happen to be one, possibilities are you’re aiming for a strategy to keep your upper hand in the game.
Although there’s no way to predict what the future holds, one thing is for sure: you wouldn’t want to be among the 80 percent of companies that collapse within 18 months.
So, what to do with digital marketing?
We are in a completely new age. There are days where you could afford to overlook the internet. If you wish to be competitive, regardless of the business, it is important that you have a strong online marketing strategy in place since day one – a strategy that leverages the influence of social media, uses search engine optimization to bring traffic and makes full use of internet marketing trends out there.
In the past, I have addressed a number of strategies for particular fields of digital marketing. For example, this post outlines the top tools to launch the very first content marketing strategy.
In this post, furthermore, I’m going to outline the ten online marketing tools you need when you start a company. You may indeed be familiar with a marketing tool or two here; many may be new to you. But by simplifying the social media strategy for project management, each of these tools can help you achieve the competitive advantage you need.
Are you willing to grow your business through online marketing? Here’s are the online marketing tools for small business.
Then let’s get started.
Get this: more than 80 percent of B2B and B2C businesses use email marketing technology.
This isn’t something you’re supposed to wait on. Instead, from the first day, you should execute an email marketing strategy.
For more than 12 million customers, MailChimp has created itself as one of the world’s leading email marketing providers. Even when alternatives exist, this tool remains one of the best, for a lot of reasons:
When you start your business, you’re not likely to have more than 2,000 subscribers. That’s why you should get started early with MailChimp; use the free tool to get your ducks in a row with email marketing.
As far as marketing, sales, and CRM software are involved, HubSpot is one of the top players.
Let’s concentrate on the marketing software solutions for this article. The organization has to say something for its all-in-one marketing software:
From enticing visitors to close customers, HubSpot holds together the whole marketing funnel.
You know how critical it is for your marketing funnel to be in perfect working order. With this software, you can access to tools which really help like:
There’s no stone left in the ground while you use HubSpot’s all-in-one marketing software. That’s why it’s the best available option for those who start a business.
You don’t have to drag yourself in several different directions with everything you need in one place. This will help you gain more results in the early days when you’re likely to have several more things on your mind.
For those who new to content marketing, Trello may seem like another social network that pops up overnight.
It isn’t. In reality, it’s an excellent organization tool that can benefit you and your online marketing team a lot.
Trello is a tool that lets you organize your tasks and keep on the same page as your team-a sound digital marketing activity if you want to save time and effort.
For instance, you can share your blog posts on Trello before you publish them on your website. This offers other members of the team the opportunity to review your article, add in with their opinions, and make improvements that might enhance the same article before it goes live.
In the past, well before the days of Trello and similar programs, email was the easiest way to interact with your team. Although this is still effective to some extent, it can lead to misunderstanding, missing messages, and annoyance.
With Trello, anything relevant to your online marketing campaign can be shared at the same place. It just takes a couple of minutes to set up aboard. Better yet, you can easily invite all of your team members, all of which can move into action without interruption.
Trello is not the only tool of its kind but by far one of the greatest. When it comes to collaborating with someone on marketing tasks, this tool is hard to beat.
No one would deny that social media plays a significant role in the growth of any business, regardless of scale, age or industry; that social media marketing is a must to succeed in this information era.
A platform like Hootsuite helps you to plan social media posts in advance, saving you a lot of time.
There are several features of Hootsuite that work for you when you start your company, such as those that help you get engaged. You may, for instance:
Social media marketing is not as complicated as it sounds, particularly if you rely on platforms like Hootsuite. Through this unique tool, you can schedule and handle social media accounts for more than 30 networks.
Imagine doing this by hand, with no central dashboard to help you. It would be enough to foil even the most skilled entrepreneur, which would include the new business owner. Let Hootsuite perform as the Social marketing manager.
As being one of Google’s top free tools, Analytichould all be part of your digital marketing campaign right from the beginning.
It just takes a few minutes to add an Analytics code to your website, allowing you the opportunity to track the action of every visitor.
This is perceived by many to be more than just a traffic tool, but it may potentially have a significant impact on your marketing strategy unless you know what you’ve been doing.
You may know that a specific social media campaign is attracting lots of traffic to your website. With this data, you can change your future strategy to try to capture the same outcomes.
Or, you could discover that a specific collection of keywords is doing wonders for your organic traffic. Again, you must turn your attention to these keywords to make sure you have them in mind while you create content along the way.
Google Analytics is not one of the tools that you should overlook. Installing this earlier is a critical factor in the online marketing strategy. The data that you can collect and analyze is extremely useful.
The tagline of the tool says everything:
Track, analyze and optimize your success in digital marketing. See what’s going on and what’s not, through several campaigns, mobile and website.
It’s a great thing that you’d like to spend so much time on online marketing in the initial periods of your business. But do you would really like to make decisions that do not have any impact on you?
You need to monitor and analyze every step you take since this is the only way to focus entirely on strategies that deliver the highest return on investment (ROI).
With KISSmetrics, you can quickly see what works and what doesn’t work in all your campaigns.
For instance, the performance of Analytics, You will see if there are any “leaks” in your business with a funnel report. Here’s a screenshot of what to come from:
Starting at $120 a month, KISSmetrics is not really the cheapest tool on this list. However, it’s something that you’re going to want to worry about while your business gets up and running.
With a range of products at your fingertips, the insights you obtain would be extremely valuable to the success of your business.
Are you going to spend a lot of time on social media marketing?
While this is a brilliant way of engaging your audience and bring traffic to your site, it can only succeed for you if you have a strong strategy in place.
Tools, such as Followerwonk, are created to help you strengthen your social media marketing strategy, such as dipping into your Twitter analytics data.
I have included this tool in the list for two reasons: it’s easy to use, and it’s incredibly effective.
Followerwonk divided down its system into three different categories:
Find – Using the tool that searches Twitter bios and compare profiles.
Analyze – break down the follower list by the profile, place, and several other criteria.
Optimize – fit your approach to monitoring wins and losses, to know what kind of content works best.
The main drawback of Followerwonk is that it cannot be used for other social media sites, such as Facebook, Instagram, and LinkedIn. However, if you’ve got bigger plans for Twitter, this is a platform that you can like to use.
And if you do not need it on a regular basis, it may be useful from time to time. It’s imperative, after all, that you consider your audience.
If WordPress is your preferred content management system (CMS), you need not forget to install the All in One SEO Pack plugin.
A large portion of your online marketing strategy will be focusing on Search Engine Optimization (SEO), and this tool ensures that you can make smart decisions about your content and its value to search engines.
Some of the key features of the plugin includes:
So although each of these features are thrilling, it’s something else that makes it one of the most prominent WordPress plugins of all time: the ease of use.
Here’s an image showing a small part of the back end of the tool:
You will not have to make a lot of decisions to get started. And, if you’re still puzzled about what you’re going to do, then there is support. All you need to do is to click on the” “?” Symbol visible at every tab, so more information and suggestions are available to you.
The All in One SEO Pack plugin has over one million active downloads. You’re not going to have to search far to find your rivals, but there’s a purpose why so many people are using this tool. Not only is it free and easy, but the results cannot be ignored. It would definitely help the website, from an SEO aspect, which is something that all new businesses are interested in.
BuzzSumo, is a platform that I’ve covered several times in the past, is a significant solution for people who need to know and understand more about their market.
When you start a company, it’s fair to expect that you know something or two about your industry and your main competitors. But if you explore a little more, you can find that there are additional information that you can use to your advantage.
If you want to get a better understanding of your competition, or if you want to learn what sort of content fits best for search engines and the audience, you don’t need any other tools on your side.
The BuzzSumo search results list looks like this:
In addition, there are high-level data strongly associated with each end result:
This info can actually be useful on a lot of different things, such as when you create content for your blog.
Why guess what’s going to do well in your niche? You will use BuzzSumo to address the following questions with 100 % accuracy.
Through this search, you can see that the top result has nearly 20 thousand social shares. You know what to do now if you want to reach the same degree of success.
As a humongous BuzzSumo fan, this is a tool that I use on a daily basis. Even if you’re not doing a lot of data at first, each search can help you better understand your market and target audience.
10. Crazy Egg
Do you ever catch yourself posing this question: what’s going on and what’s not going on my website?
Here is where Crazy Egg is willing to step in to offer assistance.
There are two keys aspects here:
You don’t want to waste endless hours struggling with IT problems when you’re new to your business. Unfortunately, this is also the case when it comes to split testing. Of course, because you use Crazy Egg.
The tool is filled with features like:
A tool that lets you identify what your website users want and don’t like so that you can maximize your sales and leads, meaning that you have to try Crazy Egg. It’s one of those tools you don’t know you’re going to use until you use it once.
According to the CMO Board, “60 per cent of the time spent by marketers is focused on digital marketing activities.”
Being part of this community means getting a solid digital marketing strategy in place – one that combines social media marketing, search engine optimization, email marketing, and the most reliable, relevant content that truly appeals to the audience.
To make sure that your online marketing strategy is effective, it also requires to use the right tools at the right time. It’s my hope that this list will encourage you with your digital marketing efforts and get you the results you’re looking for.
Would you like to add any other tools to this list? Have you used a few of these when you began your small business?
I would like to know about your experience, please share your thoughts in the comment section.