Digital marketing tools are essential for digital marketers. Without these tools, we can not plan out our digital marketing campaigns and measure their success. These methods have formed the digital marketing industry as we know it today.
I did a lot of research on it, and in the process, I found the top digital marketing tools from every category of digital marketing.
That’s the list. This post is long, but it will better understand the top tools for the year 2021. I will update this post from time to time as I discover new tech tools. So, just keep checking back for the updates.
- Social Media Marketing Tools
- SEO Tools
- CRM Tools
- Landing Page Creation Tools
- Email Marketing Tools
- Content Marketing Platform
- Video Marketing Tools
- Automation and Integration
- Optin Tools
- Advertising Platforms
- HelpDesk Tools
- Designing Tools
- Learning Management System
- Messenger Bots
- Conversion Optimization
Social Media Marketing Tools
Social media is the prominent part of digital marketing. Let’s take a look at the top social media marketing tools and how specifically they work.
Hootsuite is one of the most easy-to-use social media marketing tools which allows users to schedule posts and keep track of social accounts in one location. More than 16 million users have trusted in more than 175 countries around the world. You’ll get content curing options like tagging, searching, and statistics on consumption. It lets you sort social conversations by keywords, hashtags, and location. You can curate content based on campaign usage statistics and analytics. Hootsuite offers a free 30-day trial, so you can decide to make a purchase.
If you’re searching for a tool that allows you to prepare, collaborate, and publish compelling content that would lead to faster business growth, zero on your Buffer quest. This platform helps to bring your social media marketing to the next level. You can create exclusive and engaging social media posts tailored to specific platforms. It gives you a bird’s eye view of all the content you’ve planned. It’s an easy scaffold to publish your content on Instagram. Yahoo, Pinterest, Twitter, LinkedIn. In addition to posting notifications, the app also allows you to respond to social conversations, address your customers’ concerns, and share a seamless customer experience.
More than 20,000 brands and organizations of various sizes rely on Sprout Social for their social media marketing needs. It helps them know their target audience and create a better strategic plan for cross-network social publishing. Sprout Social makes it easier to manage the otherwise involves lots of social media marketing. It is a scalable platform with features such as social listening, social publishing, social analytics, and automation, to name a few. You will give your customers and prospects a personalized experience. The cohesive inbox strengthens the brand’s responsiveness and optimizes social tracking. It allows you to maintain a calendar for the content to be released.
Socialbakers can be a one-stop solution for all social media marketing needs. With advanced publishing solutions, you can dramatically boost your social media strategy. More than 10,000 marketers used this powerful platform from big brands like Samsung, Airbus, and Vodafone. Socialbakers help you define your marketing personas and the kind of content they’re looking for. All of your social media activities can easily manage from various accounts on a single platform. With this tool’s help, you can monitor the effectiveness of your organic and paid email campaigns. It allows you to keep an eye on all trends in your audience, rivals, and the industry, based on which you can continuously significantly improve your strategy.
Tagboard is a unique platform that allows you to curate social content and create real-time stories from a single dashboard. Brands who want to take their virtual event to a different level will certainly reap this method’s benefits. It includes a suite of handy resources that can help you create fascinating stories. You can boost cross-channel interaction on broadcasts, live streams, web & mobile, and on-site screens. With Tagboard, social media content can found in real-time from reliable sources. It allows you to view rich media, such as photos and videos, in addition to social content.
Followerwonk lets you get a deep insight into Twitter analytics. According to these statistics, you should refine your plan for maximum growth in social media. Based on the plan you choose, you will have access to a rage of features. The free version helps you see the social authorities’ rankings, view your followers and locations, and know their active status. The Target version ($29/month) from the application helps compare followers and follows, see follower losses & gains, improve tweet times, view your tweet engagement, and follow or unsubscribe. (apart from the features of the free version). Multitask version ($79 / month) offers you tonnes of access and review accounts with up to 1 million followers and 200,000 followers. You can contact them and get a quote if you need more access.
Whether it’s planning, collaboration, engagement, or analytics, Sendible can promote multiple social media brands’ management and amplification. It enhances engagement with your target audience and offers detailed data on the most appealing content, the best time to post on any network, and the web site’s traffic from social sites. Sendible supports multiple channels such as Facebook, Twitter, Instagram, Facebook ads, LinkedIn, Google My Business, YouTube, and Pinterest. Blogging platforms such as WordPress, Blogspot, Tumblr, and Medium can also incorporate into this tool. It allows you to organise all posts from the calendar view and optimize the sendable app’s images. You can preview your post and make the necessary changes if required. It’s the best choice for agencies who are managing social media for clients.
One of the most important things to do is to answer people talking about you on social media when it comes to successful social media marketing. Brand24 is a tool that provides you instant access to comments relating across social media, news, blogs, videos, forums, reviews, etc. You have access to the Mentions stream, where you can get to know what people are talking about and responding to your brand in real-time. Brand24 helps track unexpected changes in the conversation volume so you can keep a close eye on your company’s reputation. You can customize notifications to your tastes. For example, you can receive email or in-app notifications when someone mentions your company in a negative light on blogs with 300,000 + visits every month. All data can convert into comprehensive PDF reports,.xls, files, and infographics.
Quuu is a content curing tool that helps you break through the noise of consistent and engaging posts. It will allow you to send relevant posts to share with your social media audience. You can integrate Quuu with your choice’s integrated tools, like Buffer, Hootsuite, Socialbee, or HubSpot. It also helps you to select from more than 500 categories and to get opinions on related topics. With Quuu, you can choose the number of ideas you would like to send to your social profile via Buffer or HubSpot account. You can manually check the Quuu dashboard suggestions or have them done automatically by the tool.
If you’re overwhelmed by social media ads, MeetEdgar is the best platform for you. Although MeetEdgar takes care of your social media strategy, you can work on business growth. You can upload your content manually with the aid of bulk import or set up an RSS feed to automatically import the blogs or articles. It helps you set a calendar that allows the tool to know what to post and when to post. Edgar can write your posts or find a quote from articles or blogs. If you are reading a related article that can publish on social media, the tool comes with a browser extension that can create up to 5 pre-written posts to schedule on social media.
MavSocial is a highly rated social management tool that you can easily automate your social media management. You should keep track of keywords and terminology so that you can find out exciting topics. You can work with your team to manage account permissions, assign tasks, set roles and responsibilities, and manage approvals throughout brands and accounts. There are built-in stock image libraries, smart search capabilities, and efficient editing tools to allow you to work social media content properly. Real-time data is accessible for social media analytics. With the use of AI Image Recognition Technology, you can control your digital assets very conveniently.
12. Cool Tabs
If you’re a brand, an agency, or a media company, Cool Tabs can be the ideal social media tool for you. It helps you improve your campaigns, generate leads, and track your brand. With the social listening and brand monitoring feature, you can learn what your customers and users have to say about your brand on the Internet. You may set up engaging marketing projects to create a broader audience. Even if you’re a non-technical professional, you’ll be able to use Cool Tabs without any setbacks. It provides a centralized system for storing, accessing, and managing campaigns and brand data.
Tweepi helps you to get more Twitter followers and create your brand awareness on the platform. With More than 1,750,000 professionals using Tweepi as their Twitter strategy to grow their business.
Users may define their full name, interest, company name, location, and other applicable criteria. If you find any unwanted users following you, Tweepi gives you the power to unsubscribe and managing a healthy follower list. Its latest version, named Sigma, bears Artificial Intelligence.
Recreate visual content from a variety of sources and schedule interactive posts with the aid of Everypost. It gives you more leverage over your social media sites. You can share multimedia content through Facebook, Twitter, and LinkedIn, growing your traffic, and increasing business growth. Whether it’s content curation, customizing posts, interacting with your team, scheduling and posting your content, or measuring your social media campaign progress, every post can be your one-stop solution. You can make use of a free trial for 14 days and then make up your mind to purchase their paid versions according to your needs.
SEO is one of the essential areas of digital marketing. Google’s organic search results are worth 100x more clicks than the paid search results. The following resources help you scale your SEO performance to the next level.
With increasing competition in the digital market, online visibility has become of the utmost importance. SEMRush is one such tool that allows you will get the desired outcome from your digital marketing efforts. In addition to the semantic core collection, position tracking, and competitive intelligence, you can get an audit of your backlinks and entire SEO.
Digital marketers love this platform because of the features it offers for PPC campaigns. You can search for ad keywords and creatives, find useful PPC cost benchmarks, and better manage group keywords. Besides, you can understand your rivals’ social strategies and schedule content on five social sites. It even has an extension of Chrome to make tasks easier for you. SEMRush can be the perfect tool for your content marketing needs, such as content optimization for search engines and trending content writing ideas.
Ahrefs is one of the favorite tools for brands looking forward to growing search traffic, researching competitors, and tracking their niche. It gives you a good understanding of why your competitors rank higher than you and tips to beat them.
With the help of Ahrefs, you get access to the exact keywords that your competitors rank and how much traffic they are getting by every keyword. The Top Pages report lets you see the pages that drive the most traffic to their sites. Use their Content Gap feature to understand the keywords they rank for that you don’t have. You can also check for keywords and backlinks to help you plan your blog’s content calendar ultimately.
Google Search Console is one of the most powerful tools to improve your performance on Google Search. It analyses traffic on your website thru Search and fixes any problems so that your ranking does not affect. Based on the information collected from Search Analytics, you can improve your content, which will eventually help you boost your order on Google Search.
Google Search Engine helps you to submit site maps and URLs for crawling. By checking the index coverage, you will ensure that Google has the latest view of your website. You will also be informed by email whether there are any issues on your website.
KWFinder by Mangools is a comprehensive tool that helps with keyword research. This tool provides both basic and advanced data to support newbies and skilled professionals alike. You’ll get trend search volumes, informing you about seasonal keywords and hot topics.
You may also find long-tail keywords relevant to the geographical area. It has data from more than 50,000 sites.
KWFinder has the most reliable SEO difficulties and exact keyword search volumes. Big brands like Alexa, Delloite, and Adidas trust this fantastic tool.
Moz provides features including the site audits, rank tracking, backlink analysis, and keyword research. You can also get customized reports to optimize your search engine marketing strategy. Their keyword Explorer lets you streamline your workflow and focus attention on which keywords are best for targeting.
You will get a lot of intuitive suggestions and compare the keywords with which the sites are rank. It is going to give you better keyword opportunities. You can measure the click-through rate of the SERP with Difficulty and Organic CTR metrics.
You can explore the complete suite of features with a 30-day free trial to decide to choose whether or not to make a purchase.
BuzzStream operates as a single dashboard to manage your associations, research influencers, and deliver customized and effective outreach. Glassdoor, Canva, Indeed, and 99designs are some of the more prominent names that use this tool.
You can find contact information, social media profiles, and site metrics with BuzzStream. It allows better communication with colleagues and helps them to share notes and help organise projects. Get a detailed insight into how the team is doing and the outreach campaigns with BuzzStream ‘s fully customized reports. Since it allows you to distribute your content better, it can significantly contribute to your online visibility.
If you’re a journalist, HARO can be an incredibly useful tool for you. It will send you an extensive database of sources for upcoming stories and media coverage. Popular media outlets, including The New York Times, Mashable, and Chicago Tribune, use this tool. HARO might be a perfect partner for you with more than 800,000 + sources and 55,000 + journalists and bloggers. Not only will it increase brand value, but it will also increase your SEO efforts.
There are some questions that people are asking about a specific keyword or phrase. AnswerThePublic, created by the CoverageBook team, is a unique tool that helps you find these questions. Consequently, you can make a variety of blogging ideas that are sure to attract your prospects’ attention. These ideas are group into different parts for easy access. This tool can tremendous value to any marketing team, including creative, PR, content, and SEO
As your prospect or client is treated to an overwhelming amount of content every passing day, you can focus on producing relevant content that they can relate to. Frase comes with the feature of answering quickly and effectively to the questions asked by website visitors.
Rather than just creating content on false assumptions, use this tool to create content that addresses customer questions. By clicking a button, you can create content briefs.
The SEO algorithm set by Google believes your website’s loading speed is an essential ranking factor. Considering that, you can use PageSpeed Insights to measure a web page’s content and get suggestions to reduce its loading speed. In the end, this will improve your SEO ranking and help you bring more traffic to the website.
SpyFu is a tool that helps you to download the most lucrative keywords used by your competitors. It allows you to search for all domains and see where they have appeared on Google. You’ll get to know every keyword they’ve bought on Adwords, every organic rank, as well as every ad variation over the last 13 years.
If you’re looking for a PPC competitor or approaching your market’s influencers, SpyFu is the perfect choice for you.
26. Screaming Frog
Screaming Frog SEO Spider is the industry’s leading web crawler for Windows, MacOS, and Ubuntu. Thousands of SEO companies and agencies depend on this technical SEO audit tool.
It allows us to crawl website URLs and retrieve critical components so that you can audit technical and on-site SEO. They have both free and paid versions. It is advisable to purchase a paid version if you search for advanced features such as Search Console integration, Google Analytics, Link Metrics, and PageSpeed Insights. You’ll also get custom robots.txt and custom source code search for the paid version.
If you are not confident using Google Keyword Planner or other keyword research tools, you can use Keywordtool.io to produce up to 750 + long-tail keyword suggestions for each search query. The most significant feature of this tool is that you’ll have it without making an account without costing a single penny.
Keyword Tool uses Google Autocomplete to generate hundreds of appropriate long-tail keywords for any topic. You can pick a particular Google domain out of 192 approved domains and 83 languages to get keyword suggestions. For larger organizations that require more keywords, the Keyword Tool Pro, an improved version of the Keyword Tool, may be used. On average, it provides two times more keywords compared to the free version.
SEO and paid advertising are only going to get the customers to your doorstep. Now it’s up to the CRM to take the customer around, establish a relationship, and finally convert it. The following tools assist in orders, follow up, and send the customer down the funnel.
In addition to free CRM, HubSpot offers complete marketing, sales, and customer support tools. Multiple small and large companies use HubSpot to organise, track, and build stronger relationships with their customers and prospects.
The HubSpot CRM software is not just about contact management. It has many useful features for sales leaders too. Using HubSpot ensures that you don’t need to update any reports manually. You will also have full access to all aspects of your sales pipeline in real-time. It means that as soon as a prospect fills out a form, you can see the contact information as a new lead.
29. Zoho CRM
Having a 360-degree view of your business is of utmost importance if you want to succeed, and Zoho CRM is the perfect tool for you. Besides helping you track actual sales and marketing opportunities, it also enables you to increase your conversion rates.
Zoho CRM comes with a multi-channel support feature that helps you to contact people through email, live chat, social media, phone call, or in person. You can use your visitor tracking and email analytics features to know more about and interact with your customers better. Automation is also possible with Zoho CRM, which saves the sales team time.
Salesforce CRM software manages to efficiently tracks customer information. You can store names, addresses, phone numbers, and track customer activity, such as website visits, phone calls, and emails. You get quick insights and suggestions with Salesforce.
It also enables you to simplify repetitive tasks so you can concentrate on leads. Your complete team will access CRM data regardless of the device they use. It’s scalable such that you can address the needs of a growing business. The most tangible advantage of this CRM is the ability to maintain personalized and effective communication with your customers.
Insightly CRM provides a full service to improve marketing and sales activities. The customer journey is an important aspect to include when it comes to successful marketing. With Insightly, you can create an engaging customer experience and build your sales pipeline. It helps you to save all customer data on a centralized platform and get more sales.
Above and beyond that, you will complete your projects on time and develop trust with your customers. As it helps you connect with a variety of tools such as Dropbox, Quickbooks, Slack, Mailchimp, Xero, Google Drive, Evernote, CircleLoop, etc., you can take action directly from your email inbox and synchronize your contacts and calendar with the ease of access. After all, the data is safe and protected with data encryption in transit and at rest.
Logging calls and notes, adding offers, setting up your next activity, getting custom templates, sending bulk personalized emails – these are a few of the advantages you get with OnePageCRM. If you’re still unsure how to use it, you can sign up for their free trial.
What’s more? Well, there is no need for any outstanding onboarding. You can store unlimited contacts, notes, phone calls, and different offers. It’s also available for native iOS and Android mobile apps. It does not need any long-term contract from you, since it is a pay-as-you-go service that you can cancel at any time.
Are you dealing with scattered customer information distributed across a variety of spreadsheets? CapsuleCRM is for your help as it provides you a holistic view of your business. You can store and manage all of your business contacts in one location so that you don’t have to sift through various applications or platforms.
With this platform, you can help create the teams you need and allocate leads and opportunities. It also gives you the ability to manage user access and obtain meaningful insights into performance. CapsuleCRM is a fantastic tool because their professional support team is there to help you every step of the way.
As Nimble notes, if you’re living in your inbox, Nimble is the right tool for you. It operates directly on the Office 365 or G Suite inbox so that you really can update your contacts, access insights from the company, and contact insights and manage deals right from within your existing workflows.
The tool automatically builds your contacts and saves quality minutes that you can spend in ‘selling.’ You will see all of your calendar appointments, assignments, and action items for each day, so you never miss anything. You can easily access all related information about the people you communicate with, on digital platforms, or in person.
Odoo is a customer-centric CRM that focuses on data that can use to make data-driven decisions. Get custom dashboards so you can get a clear picture of your business. Real-time reports and flowcharts are useful when you want to improve your business growth.
It helps you review your campaign’s success and the next actions that you need to plan. You can develop better relationships when it comes to delivering real-time messages to your customers.
Freshsales offers features such as an AI-based lead scoring system, built-in phone, email, activity capture, and delivering targeted emails are some of the platform’s highlights. You can not only discover high potential leads that possess sales-ready behaviors, but you can also schedule specific conversations with them.
You will also get real-time alerts if someone opens your email or clicks through. As a result, you can control the sales pipeline better. If you are using a complicated CRM, you can switch to Freshsales for greater functionality and execution ease. FabHotels, FLYROBE, Dyson, grabyo, OFFSET SOLAR, and WallyPark are some of Freshsales’ happy customers, and you can use one among them as well.
37. Close CRM
Close CRM provides lead management, calling, email automation, and predictive dialers as its key features. It has an integrated sales workflow to help you close more deals. You will double the number of outgoing calls without exiting the interface. The fastest-growing companies, including MakeSpace, ZipRecruiter, and ChartMogul, use Close CRM for their marketing and sales requirements.
Besides, you can increase efficiency and improve workflow by connecting to their integrations such as Zapier, Slack, Zendesk, Mailchimp, Facebook, HubSpot, etc. Take advantage of their 14-day trial to learn how business growth can drive you.
Pipedrive is a most popular CRM that can improve your close rate by up to 28 percent. Isn’t that awesome? They will send you a free trial for 14 days to ease the decision-making process for you. If you want to make a higher ROI out of your business deals, Pipedrive is for you.
You can also have custom chatbots and web forms to generate hot, qualified leads to your pipeline. Visual sales pipeline, continuous follow-ups, convenient setup functionality, and numerous customizations are features that set the tool unique from any other.
Clevertim allows you to stay organized with a simple CRM that keeps notes on your contacts and leads, monitors your sales prospects, and handles all your single tasks place. You may also allocate and resolve support tickets, cases, and projects according to the expected deadlines. The tool also has the feature of coordinating with your team.
You can manage your files with a Windows Explorer-emulated interface. These files can attach to the appropriate Contact, organization, case, or opportunity. It keeps a detailed record of all your interactions with leads and customers in the form of notes, emails, quotes, and proposals.
Landing Page Creation Tools
As marketers, we need to update our landing pages continually. We need to test new images, call to action, copy length, and deploy codes on the page from time to time. If all of this involves designers and developers to develop and deliver, it will cost a lot of money and a lot of time. The following tools help marketers build landing pages very quickly. You can create a landing page in a matter of hours, not less than one, and deploy it to a live page with only a few clicks. Without these landing page tools, I would not get my business up and running so quickly.
ROI-driven landing pages on your mind? Create flawless websites, landing pages, pop-ups, and lead pages alert bars. It is trusted by 40,000+ small businesses that found it a “go-to” platform for all their landing page requirements.
Leadpages also helps you connect to your target audience using the Opt-in Form Builder, Facebook Ad creator, and other integrations.
You can get real-time conversion ideas, streamlined analytics, and A / B test options for the pages you’ve made. If you aim for a DIY digital marketing tool to build conversion-optimized pages, Leadpages can be the ultimate platform for you.
Unbounce allows you to build custom landing pages that can turn more leads and make more sales for you. It sometimes happens that the websites just don’t work. Unbounce can be a great help in designing high-converting pages with an easy-to-use drag-and-drop builder and an all-you-can-eat 100 + design templates.
Instapage can be an end-to-end solution for launching custom post-click landing pages and up to 400 percent more conversions. Marketers worth their salt ensure that their ad clicks redirect users to an appropriate and seamless post-click experience. If you’re one of them, too, Instapage can be helpful to you.
You will also find an improvement in the quality score ad, which will eventually reduce your cost per click. Your overall conversion rate would also increase by up to 16%. The tool can automatically map ads to post-click pages. Its intuitive page experience due to the editor designs custom landing pages in an instant, literally. You can create unique pages without having to deal with Instablocks. It is also possible to reuse these block templates on other pages. A significant advantage is that you can effectively manage it with Salesforce, Marketo, and 40+ similar platforms.
With an aggressive marketing software platform like GetResponse, you can be optimistic about all your needs, such as landing pages, email marketing, marketing automation, autofunnels, and autoresponders. They also offer a function to integrate with all popular apps like Magento, WordPress, Facebook, Shopify, PayPal, and Slack, to name a few.
In addition to marketing solutions, there are 100 percent responsive landing page templates that are sure to result in higher conversions. There are 5000 Shutterstock images to choose from, and you can even use the built-in image editor to get designed pictures with a few strokes of a brush. That’s not half of it. You also get an idea to turn a sticky sign-up form and cause a pop-up for higher conversions.
Launchrock can be an essential tool if you want to develop a launch site to attract early users. It provides a wide variety of marketing tools, including self-guided courses, master class videos, and more than 1000 how-to-guides. If you’ve never designed a marketing page before, Launchrock’s custom page builder has your back on it. It will make your job more straightforward than ever before, thus getting you more customers.
It also comes with a WYSIWYG editor so that you can create a landing page according to your requirements, even if you’re not so tech-savvy. Vevo and Bumble are two brands that have benefited dramatically from Launchrock, and you can, too! Notice that they switched to startups.com. Get a full understanding of how they’re operating by signing up for their new website.
45. Five Second Test
Five-second tests can help you keep track of the information users experience and the kind of impression they make in the first five seconds after they see the design. It’s a great practice to test whether web pages are capable of producing the desired message.
Five-second checks will help you understand the page’s objective and the key elements that your visitor will be likely to recall. It’s also aiming to benefit you in identifying the target audience. The main advantage of using this tool is that you will optimize your designs and copy based on the results.
It’s not sufficient to create a marketing campaign. It should be able to turn visitors to customers. Landingi acts as a landing page builder that would make custom landing pages for you. It comes with a 14-day free trial, so you can test their tools and features before you make a purchase.
Since it does not require any programming skills, it is one of the most common landing page tools. You get access to all templates, drop-down menus, and tools to create your squeeze page. The tool helps you to take control of the entire digital campaign and drive business growth.
With more than 1,500,000 users and more than 3,000+ brands trusting Lander, this is one of the most powerful tools to help create well-designed landing pages in a couple of moments. It has more than 100 ready-made landing page templates with the aid of that you can create your event landing page, lead generation page, website landing page, or any promotional page for your services, products, or applications.
It comes with an easy-to-use editor, an A / B test feature, and a Facebook Page Tab. The Dynamic Text Replacement (DTR) can also add a human touch to the landing pages. You can dynamically match your PPC ad keywords to the landing page of your PPC ad. Sign up for a 14-day free trial of all the features and choose your desired plan at the final purchase time.
With the use of Carrd, You can easily create one-page sites. Whether you want it as a landing page to capture leads or for your personal profile, Carrd is an entirely free tool (for up to three sites per account) at your disposal. You can either choose from a wide variety of templates or a blank canvas or create one of your own. It gives you a responsive page that will serve well on all devices, irrespective of the screen’s size.
Suppose you want to purchase the premium version ($9/ year). In that case, you can get additional features such as custom domains, contact forms, widgets and embeds, Google Analytics, and no “Made with Carrd” watermark in the footer. You can try it for seven days free of cost and then turn to the paid version if it suits your needs.
Wix allows you to create a high-quality website exactly as you want it to be. Wix Web Builder helps you promote your brand, show your work portfolio, open your store, or start a blog. You can then start from scratch or choose one of the 500+ designer templates. Its powerful drag-and-drop builder can customize several of the features you have on your site.
Adding to all these features also gives you the ability to add video backgrounds, scroll effects, and animation to your website and make it look more professional. Summing up, this tool works very well with newbies and experts alike.
One of the most popular and widely used content management systems, WordPress, allows you access to a wide range of landing page themes that can fully transform your website into a lead-generating machine. It’s incredibly flexible, customizable, and simple to use.
WordPress plugins will give you more leads to conversion-focused features. It has a great support system with engineers working 24/7 to answer any questions that users may have. You can also keep track of how your readers see you, with the aid of statistics presented as beautiful graphs.
Email Marketing Tools
Email marketing is the foundation of any business. Many people find it hard to learn email marketing because, just like SEO, there are a lot of things that aren’t simple, and nobody wants to teach you about it. I’ve been leaning on email to scale my business. Here are some of the best email marketing tools that I would suggest you take a look at.
51. Constant Contact
Constant Contact is one of the best email service provider for more than two decades. It is the most famous tool for many small companies and non – profit organizations. This tool offers you features such as a drag-and-drop editor, which can customize an email template and create mobile-responsive emails that look professional and work well on all devices.
Additional features include email marketing automation, e-commerce email marketing, and contact management. The tool automatically adds it unsubscribes, bounces, and inactive emails in the system.
Your email list-building tool will add new contacts in person, on the website, or Facebook. Real-time monitoring tools give you insight into your email campaigns’ey success metrics to develop your strategy.
Sendinblue offers you with all the tools you need, such as email marketing, SMS marketing, and chat. You’ve provided even though you’re looking for additional features such as CRM, marketing automation, segmentation, and setting up a transactional email workflow.
You can build landing pages, sign-up forms, Facebook ads, and retargeting ads to turn more visitors to customers. It has 80,000 users in 160 countries around the world. You can use this tool for free if you want to get 300 emails/day started. Their paid versions come with advanced features such as CRM, automation, landing pages, chat, and multi-user access.
Mailchimp is an all-in-one marketing platform that helps you build more personalized campaigns using their behavioral targeting tool. Whether you’re an e-commerce company, a start-up, or a mobile app, Mailchimp can be a valuable ally for you.
You can get started free of charge and buy a paid version depending on your business needs. You can also purchase email credits as and when required if you don’t want to spend a monthly recurring fee. They also give a 15 % discount for non-profits and charities. Mailchimp is the perfect tool for agencies looking forward to growing their business.
With ConvertKit, you can implement a successful email marketing strategy. You will maximize your audience by designing enticing sign-up forms and landing pages. It has an email designer to build quick emails that provide value to the subscriber and make conversions.
ConvertKit makes the time-consuming automation activity a breeze so that you can deliver targeted content to your subscribers at the right time. It also gives you the chance to group your subscribers with tags and segments so that you can submit content that suits their interests. If you’re using some other tool but want to move to ConvertKit, you don’t need to think about anything like ConvertKit would make it simple for you.
Aweber is a comprehensive email marketing solution for small businesses. It has been around for 20 years and has helped more than 1,000,000 entrepreneurs and small businesses to improve their growth. Also, tech-challenged professionals may use this tool to deliver email marketing effectively.
The drag-and-drop tool helps you to create beautiful emails without coding. It also contains a wide variety of pre-built templates.
Aweber also enables you to automate your email marketing and send behavioral emails. Marketers may also measure the overall effectiveness of their campaigns through robust analytics. Start your free trial for 30 days and then move to the paid version if it matches your needs.
The features provided by Active Campaign include email marketing, marketing automation, sales CRM, and messaging. With this tool, you can send highly personalized emails with responsive designs in just a few clicks. You can activate customized emails according to the customer’s actions and send automatic follow-ups to them.
You can also send bulk emails, triggered emails, targeted emails, and ActiveCampaign autoresponders. You may also schedule your emails for holiday, birthdays, and event invitation to your subscribers. It also provides a 14-day free trial if you cannot determine if this is the right tool for you.
Mailshake is a well-known and most powerful email marketing tool. If you want to engage with more prospective customers, schedule more meetings, and sales more for your business, try Mailshake. With this tool, you can send personalized cold emails on a scale and connect with prospects through social media and the phone, all from a single dashboard.
In addition to emailing, you can also perform cold calling from your browser using a native phone dialer. You can connect with prospects on Twitter, Facebook, and LinkedIn to increase your interaction rates. Business development executives may also take advantage of their live training and onboard concierge sessions to strengthen their outreach strategy.
Keap is an email marketing tool that allows you to coordinate and track client information on time. You should automate the follow-up process so that you can respond quickly to leads and client needs.
You can give him or her a personalized welcome message with the aid of Keap as soon as you get a new lead. You can set automated reminders, emails, and text for existing clients. All communications updates are available in the activity stream. If you’re wondering whether Keep is right for your business, just try their 14-day free trial and see how things work for you.
If you are worried about building an email that takes too long, iContact can prove you wrong. It allows you to create winning emails in minutes without any need for HTML. Drag and drop the elements of your choice, and it is ready to start.
Automation of your email campaigns is also possible with iContact to send the relevant emails whenever the subscriber takes a specific action. What’s more, huh? It also offers you the opportunity to integrate third-party apps like Facebook, Twitter, HubSpot, WordPress, etc.
60. Campaign Monitor
Campaign Monitor provides services to agencies, retailers, non-profits, travel sites, publishing firms, entertainment brands, and technology companies for their email marketing needs. It gives you everything you need to design perfect email campaigns.
It has hundreds of professionally built templates and a drag-and-drop editor to create your email. You can also add countdown timers to make your emails more engaging and better subscriber engagement to take action. You can instantly connect to several applications like Shopify, Magento, Facebook, Wistia, etc. to better organise the customer data.
Campaigner manages the process of nurturing leads, automate your emails, and designing personalized 1:1 interactions to deliver incremental sales, engagement, and value-added customer lifetime. The tool also helps you to automate and improve your email marketing with data and event-driven triggers.
Campaigners make it a piece of cake to create workflows customized to the buyer journeys. Famous companies such as Adidas, Subway, Stanford University, and The Washington Post have found Campaigner to be useful email marketing tools.
If you want to make the most of your email marketing campaigns, Litmus is a perfect tool for you. Businesses with high volumes of email campaigns will benefit significantly from the scalable Litmus approach. Pre-send testing is also possible with Litmus so that your emails make well on every email client and device.
Whether you’re a designer, marketer, or agency, Litmus has features that suit your needs. The cherry on the cake is that the Litmus blog and other resources are so helpful that you can fully understand email marketing while keeping up to date with the latest trends.
63. Email on Acid
Email on Acid makes it simpler for an email marketer by providing features such as email editor, email testing, spam testing, campaign precheck, email inspiration, and email analytics.
It could be that trusted partner who will let you know your content, test your delivery, and preview your email before you hit the Send button. You can check your email in 90 email clients and devices for impeccable rendering. Its email editor can be used to create and edit emails from a single place. You may analyze your email campaigns’ success to figure out what is most resonating with your subscribers.
Drip CRM is primarily available to eCommerce companies who want to have a unique online store and get ahead of the competition. With Drip, you can grasp the whole customer experience and better insight into the customer’s behavior.
Drip’s creators recognize the profound effect that email can have and thus allow you to segment your subscription list, personalize your emails, and set up an automation workflow for more conversions.
Content Marketing Platform
Content is at the essence of an effective digital marketing strategy. There is nothing to share on social media without content. There’s nothing to share on email without it. Without content, there is nothing you can get the interest of your prospects. There will be no SEO traffic without content on the blog. Here are some of the best content marketing tools for digital marketers.
BuzzSumo allows you to engage with the influencers in your industry and to find the content that works best. You can also use their content insights to get ideas, create high-performance content, measure your progress, and identify influencers.
The platform has four main features, namely, Discovery, Research, Influencers, and Monitoring.
Discovery refers to testing high-performance content to get more likes, connections, and shares. The analysis helps you to interpret data points and refine your marketing strategy. Influencers help you to identify influential people while monitoring enables you to track comments and trends.
Marketers also continue to look at social media influencers from their niche to analyze their social media activity and the type of level of engagement they achieve. Kred might be a perfect way to support advertisers like that.
It assigns a score to potential influencers by evaluating their Facebook and Twitter activities. It also helps you to build an influencer status and build a KREDible online presence.
Uberflip offers a platform for marketers to produce a good experience for visitors to potential customers. You will break down content silos integrating third-party content providers platforms such as YouTube, RSS, SlideShare, Twitter, Facebook, etc.
It allows you the opportunity to view all of your content in one place, so you don’t have to turn to multiple applications. Y ou can create a personalized experience for all your customers through numerous channels using this tool.
Typing notes, adding attachments, capturing web pages, or recording memos is a simple job with Evernote. You should arrange your messages, use notebooks, or their efficient search tool to find what you’re searching for. It all lets you manage projects, take short notes at a meeting, set reminders, and edit documents.
If you want to handle your work faster and more quickly, Evernote is a platform for you.
You’re curious what’s the right time to tweet? Tweriod will give you the answers you need. It analyses your tweets and your followers’ tweets and tells you about the right time to tweet to provide you with more attention and reach.
When you sign up for Twitter on Tweriod, the tool will generate a report based on the number of followers you have. You can get an email or direct message as soon as it finished. That’s about how easy it is. You can either request a free analysis of your account or get one of the premium analyses for just little as $5. you can subscribe to the premium analysis plan for as low as $3.99.
Act more collaboratively and increase performance with Trello. Trello provides boards, lists, and cards that we can user to prioritize and organise the projects in a fun way. You can collaborate with any team, including your work, side project, or family function.
Trello has achieved enormous popularity due to its ease to suit the style of any team. Most notably, you can integrate the applications that your team already uses directly into the tool.
Simple terms, Clickfunnels allows people (mainly entrepreneurs) to grow their businesses with funnel sales. It quickly builds stunning sales funnels that turn the visitors into leads and close them to customers.
With this tool, you can guide your visitors through the entire sales process step-by-step or direct your customers to the product or service they may also be interested in. You can also keep track of your visitors after they leave your website. It comes with a drag-and-drop web editor that will further simplify your job. Begin your free 14-day trial now to get a detailed understanding of how you can drive business growth.
Usually, we make typos and spelling mistakes in the content which we write. Grammarly can help tremendously and assist you in fixing those mistakes that could harm your brand image.
It also has a plagiarism checker meaning that you can check whether or not the content is unique. You also can use the free version with basic features or the premium version for advanced language review. They also offer discounts, so keep looking at their website for deals.
Linguix is an A.I-powered writing assistant available in google chrome extension version. It helps you find inconsistencies in your content and also provides you with correct spelling, style, vocabulary suggestions, and punctuations.
As a result, it lets you learn from the mistakes you made in your article writing and speed up the process with excellent crumbs. You will get notified while working with Linguix that you may have made a mistake.
Your content and also provide you with a set of correct options built on 2,000+ rules in context. Despite finding mistakes, Linguix also makes alternate words, phrases, and spelling corrections for you. It further aims to remove instances of weak phrases, sentence forms, and typos.
You can use the free version with basic features and a premium version for advanced languages review. This Tool is also available with lifetime access to Linguix premium plan on Appsumo Deal so grab the deal.
Video Marketing Tools
The bandwidth of the Internet has increased. People have better devices connected to the Internet. When the Internet began, written text was the only way to communicate. When YouTube started, most internet users did not have ample bandwidth to stream online videos. That’s changed. Video marketing has become an essential medium in digital marketing that can no longer ignore. The following Video Marketing Tools will help you scale up your video marketing strategy.
Filmora has a range of powerful editing tools that help you make incredible videos. It is ideal for individuals and companies who want to try out video marketing and get more online exposure.
If you are a company, you can purchase their Business Plan to use it for commercial purposes. It will grant you access to the Filmstock Standard Library and multiple user accounts. However, if you use it for personal use without any commercial gain, an individual plan will work well for you.
The Vyond online animation software can create professional animated videos for advertisement, marketing, training, and eLearning. They have a library of templates, sounds, and props to make entertaining videos that can carry high conversion rates to your marketing team.
It’s a modular platform that can help you embed video into your campaigns. Using Vyond, and your video will be ready in a matter of minutes. Harness the power of Vyond to make your interactions faster, more available, and more affordable.
Besides videos, Powtoon also helps you make impressive presentations. It’s the right platform for tutors, individuals, and business owners alike. Powtoon has a range of drag-and-drop templates which can make a professional-looking video for you.
This tool is not only an inexpensive way to create presentations and videos; it also makes work pleasant and convenient. One of the most impressive features of this app is sending your video to YouTube without any problems.
77. Slide.ly (Promo)
Video marketing is now a significant trend in the online world. It helps you to make stunning videos that catch the attention of your target audience. It’s an award-winning online video maker that can produce stand-alone video advertisements, social media videos, product videos, and illustrate videos for you.
You can customize over 2500 top-of-the-line video templates or even build one of your own. Choose from more than 15 million premium HD videos and photos from Shutterstock, Getty Images, and other partners. Besides the fantastic product, they’ve got excellent customer support that’s always there to answer your questions.
Videolean helps you create enticing videos for your blogs, newsletters, SEOs, social networks, or presentations. You may either select from a wide variety of design templates for start-ups, crowdfunding, restaurants, etc. or request one designed for your branding. You can customize it to the text, images, and music of your preference. Once you’ve finished, a low-resolution video preview will be prepared in less than 3 minutes and acquired in a YouTube HD format.
Make a fast and inexpensive whiteboard video of your own with Videoscribe. This is how it works. Only choose images, type text, and add music or voice over. Sit back and relax as Videoscribe takes care of the rest of the measures. It is now using top brands such as BBC, World Bank Group, the Department of Education of NYC, and the University of British Columbia.
You’ll get an easy-to-use drag-and-drop feature, quick access to a library of thousands of personalized photos and music, and support from a knowledgeable team that’s always ready to listen and help you out. If you’re searching for a flexible video maker, your quest will end here.
Vidyard is the fastest tool to create and share videos. If you want to create a video for marketing purposes, this tool helps you insert interactive CTAs and customize them to the target audience. You can also record and submit videos in just a few clicks to make further conversions.
In response to video creation, the tool also provides revenue generation opportunities through its partner network and its referral program.
Magisto has a smart video editor that helps you create great social videos in just a few minutes. It has millions of new high-quality video and picture choices that are ideally tailored to your social media and marketing needs.
If you want to make brand awareness, build strong relationships, and increase sales, Magisto is the right tool for you. Let your video storytelling be as powerful as Magisto’s blog post. It’s going to make video creation as simple as PowerPoint. The influence of these company videos would be at the same time as a personal meeting and as versatile as digital marketing.
Website forms are an essential part of the digital marketing ecosystem. Most of the ads are running because we’re want to generate leads. And leads are created through the form of the website. Forms are essential not only for leads but also for conducting surveys and knowing your users more deeply.
Forms are of utmost importance if you want to obtain information from your customers and drive your business. Typeform allows you to generate beautiful forms that seem more conversational. Forms, polls, quizzes, polls, and shopping carts — you can create them all with this tool.
Despite the stage your customer is in, you can develop forms for each step of the customer journey using Typeform. They also have survey templates and questionnaire templates format to help you out. They have built-in Google Sheets and Mailchimp integrations along with 500 + Zapier integrations.
Automation and Integration
You want an API to connect two applications. We cannot get two applications to communicate without an API (application programming interface). Typically, you have to write code with the developer’s help and then host it on a server so that the two applications can interact with each other. With integration apps, you can integrate without much trouble. It just requires a few clicks to do that. Here are some of the best automation tools on my list:
Connect your apps to zapier and get workflow automation. It allows you to simply move data between your web apps so that you can concentrate on increasing your business. Connect your web apps with a few clicks to easily share your data. If you want to create faster processes and improve your efficiency, Zapier will do a job for you.
Workflows known as zaps will connect the applications you use regularly and automatically complete routine tasks. The easy DIY setup helps you to switch from concept to workflow in no time.
Optin software helps you turn website visitors to email subscribers. If you do not capture the website visitors’ name and email ID using a lead magnet, you couldn’t get them to revisit your website, even if only to do business with you. The following optin tools are my preferred tools for converting website visitors to leads.
OptinMonster can quickly build your email list, generate more leads, and boost your revenue. Brands like TripAdvisor, Pinterest, McAfee, Capterra, and wpbeginner use OptinMonster to gain more subscribers and clients.
OptinMonster allows you to create optin forms that can convert visitors into subscribers. It will also send you more qualified leads who are willing to do business with you. Ecommerce websites will regain cart abandoners by enabling them through the use of the OptinMonster pop-up. If you wish to get a sticky banner on your website, you can do this with this tool’s help and promote an offer.
OptinChat can three times boost your conversion from visitors to the subscriber. It’s a fantastic way to obtain emails from your visitor in an immersive and smart way. You can also build an email list when sharing links.
Have you ever talked of an exiting chat that collects visitor emails as they leave? It is achievable with OptinChat, and, likely, visitors will not go without a response. You can also build your own AI chat, add page-level targeting, and store your emails in a dashboard with various direct integration options.
Ad platforms are complicated tools that require formal learning and a lot more practice to become a master. Here are the top advertisement channels that you sure need to use to scale your business.
86. Google Ads
Being visible on Google is one of the essential mediums when it comes to building a brand. Google ads help you get in front of your customers while they’re looking for companies close to yours on Google Search and Maps.
The most significant thing is that you have to pay for results, such as clicking on your website or contacting your business.
A timely ad will give you the ability to turn prospects into valued customers, irrespective of the device on which they are based. That’s a good strategy for brick and mortar stores, too, since you can boost traffic to your store with google ads.
Many of your clients and prospects are on Facebook. It’s therefore quite wise to show up on Facebook Ads and create a brand recall for them. Facebook ads help you retarget interested prospects or advertise people based on age, gender, interest, or past purchases.
You will also have a call-to-action button based on the action you would want the subscriber to take. If you have any questions about your ad, you can always ask their support team and get a satisfactory response.
88. Quora Ads
Quora is an online forum that is regularly used by people searching for unique answers. It’s an ideal place to showcase your experience and achieve visibility. You will hit millions of people through the ads of Quora. With a worldwide reach of over 300 million unique visitors.
Quora will help you reach out to decision-makers and people looking for related things. Ideally, people on the Quora show high intent, so you’re going to get more conversions.
Its analytics can make sure to keep track of your campaign performance and optimize it for the best results
89. LinkedIn Ads
If you want to engage professionals based on their industry and their role in the market, your products, or services, LinkedIn is the correct place for you. LinkedIn ads can reach the most appropriate audience to your brand and let them know how you can benefit them with their issues and problems.
LinkedIn Advertising will boost brand awareness with more than 630 million active professionals and help you find highly qualified leads.
90. Twitter Ads
Twitter Ads would build specific messages to tap the correct trigger when they exploit keywords in people’s tweets. You can set the budget and only pay when users take an action you want, such as follow your account, retweeting, like, reply, or clicking on your Promoted Tweet. It has no minimum spending so that you can start or stop without thinking about it.
It will send you real-time results so that you can monitor the progression of your follower base and measure your engagement. Get associated with Twitter Ads and get high-value followers as well as word of mouth driving.
HelpDesk is an essential part of any business. It is not necessarily a digital marketing tool but a tool that digital marketers can not overlook. A suitable support desk and a strong support team would help satisfy the client and ultimately boost conversions at the funnel’s top.
Talk with your customers quickly and easily by converting all emails from customers to tickets and responding to them without interruption. That is the Freshdesk for you. It makes sure you don’t lose any email in the cluttered inbox.
You can also create signatures that will give the reader a personalized feeling. Through Freshdesk ‘s intuitive reporting, you can monitor team results and customer satisfaction, helping you know the most significant roadblocks.
Digital marketers do not want to always dependent on designers to get the design work done. This design tool lets you make a few clicks of Instagram, Facebook banners, and other images needed for digital marketing.
Canva is a widely used photo editing platform that can create incredible images and graphics. It’s unique from most graph design tools because it’s not complicated or time-consuming. No specialized expertise is needed, so you’ll get a comprehensive and visually appealing graph or diagram in no time.
If you want to edit your images, there’s a drag-and-drop image editor, and hundreds of beautifully designed templates choose. Also, with this tool, you can format your photos, add speech bubbles, and more.
Venngage is a creative tool that helps you to make beautiful infographics. It has an array of over 100 infographic templates.
You can incorporate icons and pictures from their library to make infographics aesthetically attractive. To make the infographic stand out, you can customize its appearance by adjusting the infographic maker’s fonts and colors.
This platform is now using by 21,000 brands, including Google, HubSpot, Forbes, Microsoft, Wired, and Harvard University. You might even be a data hero like them.
Learning Management System
Learning management systems are like content management systems, but they are for students and not just readers. The following tools are the leading learning management solutions currently available on the market.
If you’re looking forward to building an engaging online course and showcasing your experience, Teachable is the platform you need. It will facilitate you to provide students with a world-class learning experience by enabling them to seamlessly sign up to your school, view curriculums and previews, and purchase your courses.
You don’t need any coding experience to create an innovative course website with your branding. Will you know what the best part of it is? You can start your course quickly and begin to accept payments and enrolments.
With Thinkific’s all-in-one platform, you can share your knowledge, increase your audience, and scale your business. This versatile tool enables you to create your course by conveniently uploading videos, completing quizzes, and arranging all teaching content with a drag-and-drop builder. You can set prices, schedule lessons, and automate your content to curate a great learning experience.
Students get a full set of features like completion tracking, personalized progress emails, and course discussions, to name a few. It also offers you the opportunity to interact with 1000 + business applications that you may already be using.
Messenger bots allow you to interact with your leads on automation. Bots communicate for you, meaning you don’t need to share manually. The following are my favorite chatbots.
Automate and connect Facebook Messenger and SMS to scale your business with ManyChat – the Chat marketing tool. Over 1.3 billion users using Messenger every day, ManyChat gives you the ability to hit a broader client base and improve your sales and marketing strategies. You can sell products, gather contact information, book appointments, nurture leads, and develop closer relationships with the help of this tool.
Build a bot instantly with a quick drag-and-drop interface and get even more out of tools like Shopify, Google Sheets, Mailchimp, HubSpot, ConvertKit, or Zapier that you might already use.
MobileMonkey is one of the fastest-growing Facebook Messenger Marketing Tools on the Entrepreneur’s best chatbot platform. With this powerful tool, you can make Facebook marketing more straightforward and more effective.
Stand out in a highly competitive digital world with MobileMonkey ‘s AI chatbot and automation. Its intuitive interface can make messages more appropriate to the company’s marketing strategy to target audiences more efficiently. Whether it’s a customer survey, a webinar registration, or a drip campaign, Mobile Monkey will do all of this to build conversion funnels, segment the audience, and integrate business apps.
More often than not, customers may choose to have a quick chat with the customer support team to address their queries. LiveChat is making this easier for you. It’s quicker and more comfortable than calling or sending an email.
Your customers hate to wait, and LiveChat knows that pretty well. Integrate it into 170 + tools to provide quicker and more effective service. It will automatically send the information to the CRM to manage their orders to accept their payments. What’s more, the app is tidy, clutter-free, and easy to grasp.
The digital marketer should always be actively playing with images, messaging, and other things.
It’s almost always challenging to manage the numbers effectively. The following tools can help digital marketers to optimize and improve their conversion campaigns.
Imagine seeing the number of users on your website right now and how they came across you! LuckyOrange is going to make this a reality for you. You can quickly compare historical figures and see the keywords, locations, referrers, tweets, and language that drive traffic and activity on the website.
You will decide why people don’t convert by having information on what they performed before they clicked the Close button. You will be able to see a recording of all visitors on your website and have dynamic heat maps that will display how people read and interact with your website.
VWO (Visual Website Optimizer), a ready-to-use GDPR solution, offers you actionable visitor behavior data through heat maps, recordings, on-page surveys, form analytics, usability reports, and funnels. Based on this information, You can develop, prioritize, and execute the entire optimization and growth program. With their WYSIWYG editor, you can conveniently build experiments without any technical assistance.
This application will help you to interact with visitors and re-engage with inactive users with personalized alerts in real-time. A consistent uptime of 100 percent is an obvious benefit for using this tool.
101. Crazy Egg
As the Crazy Egg website says, they can significantly improve the performance of your website. It shines a light on the customer’s activity with snapshots, heatmaps, and recordings by displaying customer interaction visual reports. You can learn how everything works by experiencing their free trial for 30 days.
It gives you a complete A/B testing resource that will make data-backed decisions easier. You can easily modify the content with zero IT interference and publish adjustments immediately to the website. It’s easy to set up and strong enough to customize. Quick and easy integration with Shopify and WordPress is also possible with this fantastic tool.
I hope this article has helped you understand all the digital marketing tools everywhere on the market.
I will update this list from time to time as I explore it and become a fan of new tools. If you know of any device which can add to the list, please let me know.
Many of the tools have been covered throughout this article. A big thank you to all who referred me to these tools.
If you would like your tool will see it here, please feel free to comment below or contact me at [email protected].