Do you want to capture the email addresses of your website visitors?

When you build your email lists, there are no such things as too much help.

It’s hard to capture email. It’s not just an email address you’re trying to obtain, it’s a customer you’re trying to connect to.

The study says More than 70% of first-time visitors will never back to your website again.

Having their email address is the most excellent way to stay in touch and encourage them to come again.

In this article, we’re going to compare some of the best email capture tools for WordPress and share best practices to help you get results faster.

What is Email Capture and Why Does It So Matter?

Email capture is the way of gathering email addresses from visitors who come to the website.

Studies have found that an email list can return on investment (ROI) of close to 4300 per cent. But yes, having an email list is not enough.

You need to obtain email addresses from visitors to the WordPress site continually.

It helps you to turn your visitors into email subscribers and, shortly after, into paying customers.

For sure, you should inspire people to like your Facebook page, follow your Instagram, and other social media networks.

But all marketing experts believe that capturing an email address should be your # 1 objective.

That’s how your email newsletter can hit a far larger ratio of your audience than Facebook or Instagram posts, and an algorithm does not drive it.

With all that said, here are some of the best email capturing tools in WordPress and beyond.

1. OptinMonster


OptinMonster is the best lead capturing tool available on the market. It lets you turn visitors into email subscribers to generate more leads from your existing web traffic.

With OptinMonster, you can build a wide variety of high-conversion dynamic lead forms.

Including pop-ups, floating bars, full-screen welcoming mat, slide-in scroll boxes, inline customized lead forms, Gamified spin to win opt-in forms, and much more.

The most significant feature of OptinMonster is that it allows you to display the right message at the right time; therefore, you would get the most conversions.

For example, you may want to pop up a lead form that uses OptinMonster ‘s Exit Intent ® technology to determine whenever a visitor is about to leave your website.

Your pop-up can provide an opportunity for the visitor to enter their email address.

It may be a discount, a free delivery, a free download, or a digital product tutorial.

There are several other options to use OptinMonster on your website.

You can make a ‘Spin to Win’ lead form or introduce a Yes/No multi-step opt-in.

These promotions will drastically maximize the number of subscribers who sign up for your email list.

You may also use OptinMonster to create full-screen welcome mats, lock exclusive content so that those visitors need to subscribe to access it.

You can also add countdown timers to exploit urgency and use smart tags to add site customization options and more.

OptinMonster comes with plenty of pre-made templates that you can conveniently modify with the drag & drop builder.

You can also build custom types without writing code or programs.

OptinMonster makes it much easier to combine your email opt-in campaigns with your preferred email marketing and analytics applications like Google Analytics.

I help you to run comprehensive analyses and see precisely how the various email opt-ins are doing.

So each month, OptinMonster helps optimize more than 2 billion sessions for owners of smart websites.

No market tool offers more targeting and activation choices, and that’s why all top marketers’ first preference is choosing OptinMonster.


The cost of OptinMonster is just $9 a month (billed annually).

It would help if you had a Pro plan with useful tools such as Exit Intent ®, countdown timers, and Yes/No optins. That is available from $29 a month (again, paid annually).

OptinMonster is a SaaS platform, but it runs on WordPress and other sites such as Shopify, BigCommerce, and other website builders.

2. WPForms


WPForms is the perfect WordPress contact form plugin.

Almost 3 million website owners are using their drag & drop form builder to generate lead capture forms.

It would help if you used WPForms to build all types of forms, including email subscription forms, payment forms, polling, surveys, and much more.

Each form can be set up to collect the email address of the user and transfer it to your CRM tool.

WPForms lets you use conditional formatting to view specific fields depending on the user’s choices.

For example, if you have a survey form, you might have various questions about whether the user is interested in fashion or food.

The plugin easily interacts with a wide range of different email marketing services and CRM platforms, including Drip, AWeber, GetResponse, Active Campaign, Salesforce, MailChimp, and many more.

Their Form Templates addon works with over 150+ pre-made form templates that you may use to create a 1-click form.

These templates include online event registration, newsletter registration form, contest registrations, quotation requests, feedback, grocery orders, and more.

All types provided by WPForms are mobile-friendly, ensuring that they perform well on mobile devices and computers.


WPForms costs $39.50 a year. It would help if you had the Plus tier to get features like newsletter forms and integration with prominent email marketing tools. It starts from $99.50 a year.

3. LiveChat

LiveChat website

LiveChat is one of the best live chat apps available in the market.

It allows you to add a live chat feature to your site so that people can ask questions quickly.

It may be a powerful way to improve revenue.

When a visitor begins a chat, they will be asked to enter their email address.

This ensures that you can conveniently answer their question by email if there is no customer service agent around to answer it live.

LiveChat also interacts with a variety of email marketing services.

You should easily add a checkbox to the pre-chat questionnaire that enables users to opt-in to receive the email newsletter.

Best of all, LiveChat interacts with other smart platforms, including

It helps you to create AI chatbots that can answer user questions on the spot.

Chatbots will also collect email addresses and transfer them directly to your email marketing program or CRM.


LiveChat costs $16 a month, billed annually. There’s a FREE trial of 14 days. WPBeginner customers will get an additional 30% OFF and a 30-day free trial using our LiveChat coupon.

4. Bloom

Bloom website

Bloom is a Stylish Themes plugin that allows you to create attractive pop-ups. It has a drag-and-drop builder which is simple & easy to use.

With Bloom, you get various types of pop-ups and inline forms that you can position above or below your content.

It integrates with 19 unique email marketing services, like Constant Contact, Active Campaign, AWeber, Get Response, and much more.

The major drawback to Bloom relative to OptinMonster is that it’s a dedicated WordPress plugin that loads all the code on your website.

If you have a big, crowded webpage, it might impact your site’s speed and performance.


Bloom comes bundled with Trendy Themes’ other tools, including the Divi theme and the page builder. Membership in Elegant Themes costs you $89 a year.

5. ThriveLeads


ThriveLeads is another leading WordPress plugin, equivalent to OptinMonster and Bloom.

It helps you create several different email opt-in forms, including pop-ups, sticky ribbons that remain at the top of the page, forms that you can position inside your content, and more.

It’s quick to integrate ThriveLeads with several popular email services.

It also features a built-in easy A/B testing and analytics. It helps you to see which of your email optins are doing well.

Like Bloom, ThriveLeads installs all the code from your website itself.

It might slow down your site. It’s not as beginner-friendly as OptinMonster and Bloom, either.


ThriveLeads costs you $67 for a single site license.

Alternatively, you will have it as part of your ThriveThemes membership for $19 a month (paid annually).

It allows you access to all the themes and plugins in ThriveThemes.

6. Formidable Forms


Formidable Forms is a popular WordPress form plugin.

It helps you create all kinds of forms, including calculator forms and lead quizzes, etc.

You may use Formidable Forms to capture emails and integrate them with your email marketing service or CRM platform.

The simplest way to do it is to use the built-in sign-up newsletter template.

If you need something more advanced, try the event registration form template or the B2B lead form template.

Formidable Forms also integrates with a wide variety of popular email services, including Constant Contact, AWeber, Get Response, Active Campaign, and more similar to other described tools.

It even lets you style your forms to look at how you want them to be.

Formidable is incredibly powerful and can be a little intimidating if you’re a novice, but once you get to know the software, it’s mighty.


Formidable Forms costs start from $99.38 a year.

It would help if you had a business plan of $199.43 yearly to integrate with specific tools, like Constant Contact and Get Response.

Email Capture Best Practices

Once you have selected an email capture tool, you need to make sure you use it effectively.

Here are three primary best practices for email capture that you’ll have to follow:

1. Reward Your Visitors for Signing Up

If you want people to submit their email, you need to give them something in exchange.

Maybe that’s a coupon for your online shop, a good and exciting PDF, a free demo of your video course, or almost anything else that suits your online business.

For example, Blog Tyrant provides a downloadable guide to new readers:

Blog Tyrant

Blog Tyrant’s ultimate blogging toolkit offering

You can take this much further by providing various prizes for the platform on different sites.

You could be giving a discount to people visiting your online store and a free copy to people who are viewing blog entries.

2. Don’t Annoy Your Visitors

Email optin pop-ups often get a negative reputation.

You may have come across distracting pop-ups, and you got in the way as you visited the website.

There are a lot of ways to use pop-ups while encouraging users to enjoy your website.

E.g., you might use OptinMonster ‘s Exit Intent ® technology to view a pop-up when a visitor is about to quit.

That way, your pop-up doesn’t disturb them when they read your content.

This email capture form helped us improve our conversions to more than 600 per cent.

3. Use Multiple Optins

It’s simple to create a single pop-up or email sign up form and assume you’re done. But you need more opt-in forms to capture more emails.

Some of the perfect places to place your optins are:

  • You can place optins at the top or bottom of your website page as a sticky bar, or the bottom right corner of your site page as a subtle slide-in.
  • You might, for example, place an optin partway into a blog post.
  • You can place optins at the end of the content. You would want to add an optin at the bottom of your articles and pages.
  • That is in the sidebar. It is a simple way to sign in for an email list that visitors frequently look for without any prompt from you.

Note, you can also create various pop-ups that appear on different websites.

It helps you to customize each pop-up to your content.

We hope this article will help you learn about the best email capturing tools in WordPress.

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