Marketing trends and channels are changing over time.

While some trends are coming and going rapidly, one of the channels that have stayed more or less the same is email.

In reality, email remains the leading content marketing channel for both B2C and B2B marketers. 87 percent of B2B marketers and 77 percent of B2C marketers use it to target their customers.

It will also help you improve the other marketing channels, such as social platforms.

That said, marketers also face a lot of challenges in their email marketing efforts.

One of these most significant issues is how long it takes to create a great looking email from scratch.

Without efficient tools, marketers waste a lot more time creating and sending out emails that don’t look pretty stunning.

It inhibits performance while negatively impacting ROI email marketing.

Many businesses are settling in this situation because they are not willing to invest in a tool to improve the process.

However, email marketing tools do not always have to be costly.

You will find a lot of free email marketing tools that can help you save time and money.

If you’re looking for a social management solution to support your email marketing, check out a 30-day free trial of Sprout Social:

Read on to our list of the best free email marketing tools:

1. HubSpot Email Marketing

HubSpot, perhaps best known for its marketing automation platform, has recently released a free email marketing tool that can meet a lot of small business transaction – based email needs.

If you need to send back emails from lead deals, thank you for emails after purchasing, or support current campaigns, the free version of HubSpot Email Marketing can do that.

One of the best parts of HubSpot’s free email tool is its simplicity of use.

The platform features a handy drag-and-drop visual editor, and it also comes with ready-made templates to get you up and running quickly.

What makes HubSpot Email Marketing stand out is, of course, its native integration with other HubSpot platforms, such as free-for-all CRM.

If you start an account, you will have access to all resources to create a central email database, organize it in lists, and track and manage email success.

Hubspot email marketing tool

2. Sender

The sender is one of the best free email marketing solutions on the market with features that guarantee deliverability.

It helps you to create breathtaking newsletters without any HTML skills.

Only select from a template and customize it with elements such as images, videos, and text. You can also optimize the newsletters to make an even better impact on each recipient.


Sender’s powerful analytics feature is one of the primary reasons why it’s on our list.

It allows you to check who opened your emails, clicked the links when they are open, and much more.

It also lets you create detailed customer profiles based on your customer behavior, so you’ll be able to refine your current email strategy and start creating enticing offers.

You can also read this guide about 10 best online marketing tools you need when you start a company.

3. Sendinblue

Sendinblue is a marketing communication platform that offers email marketing tools and additional functions such as customer relationship management and landing page design.

With over 70 design templates, Sendinblue ‘s email design features make it simple to build a great-looking email.

Plus, both of these templates are responsive, and you can review your results to make sure the design acts the way you want on any screen format.

After you create your email, you can use features such as A/B testing and segmented recipient lists to render manual effort and guesswork to customize your campaigns and reach your desired audience.


4. Omnisend

Omnisend is a comprehensive eCommerce marketing tool that combines all of the communication channels in one place.

Its free plan requires email only, but it is more than enough to support small to medium-sized companies’ email marketing efforts.

It helps you automate your email delivery with behavioral triggers and conveniently time your interactions, depending on your customers’ needs.

You will use your detailed audience insights to send out more important email marketing messages.

Design enticing newsletters utilize time-saving features such as the Product Picker, which lets you choose all the items you want to use in your email.

You may also add scratch cards, discount coupon codes, and gift boxes to optimize your email efficiency further.


5. SendPulse

SendPulse is known as a multi-channel marketing tool, but its email marketing feature is the most prominent.

It comes with many professionally designed email templates that you can conveniently modify using a drag-and-drop editor.

You can then set up these personalized emails to be delivered automatically at the right time, depending on user actions, event triggers, and other variables.

SendPulse’s subscriber ranking feature is a perfect way to find the most valuable subscribers.

It helps you evaluate the open and click rates and the read and unread rates of every subscriber.

You can also set the replaceable text fields to customize your emails by name, gender, date of birth, age, and job title.


6. Benchmark Email

Benchmark email is a perfect choice for an email marketing platform to create responsive emails that look great no matter what device they’re looking for.

You can also edit the image right on the platform if you need to add images to your email.

The email editor allows you to add effects, stickers, and text to deliver your message effectively.

You have a choice of hundreds of pre-designed templates based on market, type, and event.

You can also use the code editor to create emails from scratch to render more HTML-savvy.

The dual view function helps you see the email design as you edit it, which simplifies the whole process of email creation.

Benchmark Email

7. Mailchimp

Mailchimp is a pioneer in email marketing tools you’ve already heard.

Their free plan allows you with simple email marketing features, such as email creation and scheduling.

What makes this a fantastic email marketing tool is its smart suggestion feature that offers you useful feedback to your audience to maximize your marketing efforts.

Creating emails on the platform is simple using the Content Manager.

You can conveniently store your images and files.

Mailchimp helps you automate your emails at the main stages of the buyer’s journey, so you can quickly send out welcoming emails, order confirmations, abandoned cart updates, and more.

Mailchimp- Email Marketing Tool

8. MailerLite

Sophisticated features such as the landing page creator and the pop-up customizer make MailerLite stand out amongst the free email tools on the market.

In addition to basics such as a drag-and-drop email builder, the tool integrates with a rich text editor and a built-in photo editor to build breathtaking emails.


It would help if you created intuitive landing pages to suit the emails you send, which will increase the odds of driving conversions.

It will help if you run split tests on various versions of your email to see what works best to boost clicks and conversions.

MailerLite also rewards you with a detailed campaign report containing vital statistics such as click rate, unsubscribe rate, open rate, and more.

9. Mailjet

Mailjet comes with intuitive and interactive tools to help you create successful email marketing campaigns.

Customize any of the pre-designed templates and build responsive emails to attract each recipient, no matter which device they use.

If you work for a team, you’ll love the platform’s real-time collaboration feature that makes for smooth collaboration.

This email marketing tool also allows you to add dynamic content to make personalized and appropriate emails for each recipient.

It helps you get even better results from your email marketing campaigns.

You also can integrate the framework into your CRM and maintain your mailing list securely from a single dashboard.


10. Moosend

Moosend is a brilliant email marketing tool that enables you to simplify daily tasks and saves you time.

You may design behavioral email campaigns based on the information and actions of your subscribers.

You may use the advanced segmentation feature to deliver highly specific emails to each recipient that increases both the open rate and the click-through rate and the ROI.

This tool gives you a comprehensive campaign progress analysis, so you know how to improve your campaigns to get even more results.

You can also combine it with some of your favorite applications to quickly transfer vital information between various tools.

It’s also one of the few free email marketing tools that didn’t include its logo in your emails.


11. EmailOctopus

EmailOctopus is an essential email marketing tool operated on the Amazon SES infrastructure.

Although the free plan does not provide as many features as some of the other free email marketing tools on this list, it does make a lot more emails every month than most of them.

You can send unlimited emails from as many email addresses as you want.

That makes it the ideal solution for an independent business or an entrepreneur promoting other brands.

It also connects with third-party applications such as MailOptin, WordPress, and Zapier so that you can instantly access customer data between various tools.

EmailOctopus Email Marketing Tool

Bottom line

Most of these free email marketing solutions come with advanced features, even without upgrading to a paid plan.

Smaller businesses and marketers should be able to make the most of them while saving time and money.

And if you need upgrades to fulfill your business needs, you will find that all paid plans are inexpensive and flexible enough to fit your budget.

What email marketing tools did you use before, and which ones would you highly suggest? Let us know about it in the comments.

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