If you are struggling to drive traffic to your website, you are not alone.
According to Content Marketing Institute research from 2019. Around 61 percent of content professionals find it difficult. To understand what is most important to their audiences. And 50 percent struggle to understand the audience’s goal.
When their customer at a specific stage of the customer journey. And 49% have problems understanding the stages in the customer journey.
When you’re busy creating a new blog post, promoting it on social media. Or, let’s say, planning a new email campaign.
It isn’t easy to look back and see what’s generating traffic to your site and what isn’t.
The quick guide will help you increase website traffic, generate more leads. And improve your return on investment.
- How to Get More Traffic to Your Website
- 1. Content Creation
- 2. Topic Expertise
- 3. Make Sure Your Site Loads Faster
- 4. Use the Comment Sections to Make Your Voice Heard
- 5. Paid Advertising
- 6. Organic Social Media
- 7. Website Analysis
- 8. Contests and Giveaways
- 9. Email List Building
- 10. Community Engagement
- 11. Guest Posting
- 12. On-page SEO
- 13. Good Quality Backlinks
- 14. Video Marketing
- 15. Content Repurposing
- 16. SEO Tools
- 17. Voice Search Optimization
- 18. Local SEO
- 19. A/B Testing
- 20. Internal Linking
- 21. Technical SEO
- 22. Community Building
- 23. Content Offers
- 24. Social Share Buttons
- 25. CTR Optimization
How to Get More Traffic to Your Website
1. Content Creation
Inbound marketing works by attracting the right people to your business. Blogging is one of the greatest ways to do this.
Knowing your customer persona can help you create content. That will attract relevant website visitors.
Once you understand your target audience. You can produce content that will entice people to come to your site.
But how do you write a good blog post that will attract the target audience?
Follow these simple five steps:
Here, you can find more information on implementing a blogging strategy.
2. Topic Expertise
A higher Google ranking will enhance organic traffic to your site. In addition, Google prefers sites that consider Topic experts on the issue they’re writing.
To position yourself as an expert. First, you can write a pillar page, a long article covering all aspects of a topic in detail.
The next step is to create “cluster content,” or supporting articles. And start targeting long-tail keywords that prove you’ve covered a topic. Investing in long-term traffic can help you rank higher in search engine results.
According to Christina Perricone, HubSpot’s pillar page content team manager. “Through internal linking, the pillar cluster strategy organizes content on your site.
Exactly, around a specific topic and search term. It allows search engines to crawl and categorize all your content on a particular topic.
Making it easier for you to rank for that search query.
When done, the approach also assists visitors in navigating your site—moving across similar sites. And increasing traffic to all the pages in your topic cluster. “
3. Make Sure Your Site Loads Faster
Have you ever waited for a webpage to load for thirty seconds? Neither do I. Your bounce rate will be high if your site takes too much time to load.
Ensure you optimize your pages. Including image file sizes, page layout, page structure, and helpful third-party plugins. The faster your site loads, the better your website is.
4. Use the Comment Sections to Make Your Voice Heard
Why not join the conversation on a few relevant sites to the business that you visit so often?
While leaving insightful comments on industry blogs may not immediately increase referral traffic. But by providing comments on industry blogs and sites is a great way to get your name out there.
It can then lead to more traffic to your site.
Remember that, as with guest blogging, quality and relevancy are important. You should be interacting with other people in your field. But not spamming irrelevant websites with spam links.
5. Paid Advertising
Paid advertising can bring traffic to your website. You can use search engines to execute pay-per-click or retargeting advertising.
In addition, you can display advertisements or sponsored posts on social media. Your strategy will include a lot of different types of advertising.
Based on the current 2020 CMO survey. Businesses expect a 62 percent increase in social spending over the next five years.
6. Organic Social Media
Organic social media is not a new tactic, but it is one that marketers should be aware of.
You can use Instagram Stories, live videos, IGTV, or Facebook Messenger. Also, you can use it to post on social media platforms.
The secret to organic social media success is to be the first adopter of new features.
For example, Facebook is launching an automated lead generation feature on Messenger.
It lets businesses develop an automated chatbot experience within Messenger. And can link to the content offered on their site.
It’s an excellent tool for driving visitors to your website.
It’s also essential to have a broad social media strategy. And use the correct social media channels rather than Facebook, Instagram, and Twitter.
You can also generate traffic using platforms such as YouTube and Pinterest.
For example, Pinterest has high engagement rates. Over 66 percent of users purchasing after seeing a brand’s pins.
Henry Franco, a brand marketing associate at HubSpot. He suggests two things for organic social media.
“First, don’t spam your audience. As it costs a user nothing to scroll your article, and if you don’t give them a lot of value, that’s exactly what they’ll do.”
“Know your audience and create content that speaks to them,” as stated by Franco.
“Second, continue to participate in community management.”
When brands like and respond to them, people appreciate it. It personalizes your brand and encourages people to return for more.
7. Website Analysis
Let’s reverse engineer our thought processes a little.
Before you start driving traffic to your website. You should first learn about your intended audience.
There are platforms, such as Crazy Egg, that analyze your website. You can able to see where you’re losing traffic. That way, you can produce the correct content and generate the right traffic for your website.
8. Contests and Giveaways
Contests and giveaways are easy methods to generate traffic for your website. It can give you lots of instant benefits while rewarding your followers.
You can drive giveaways on social media, using your email list, or both.
It is straightforward to put this strategy into action. But, first, follow the six steps below:
- Step 1Choose a platform to host your giveaway on (It can be many)
- Step 2Select a prize (free tickets, a discount, etc.)
- Step 3Choose the criteria (website comments, email sign up, etc.)
- Step 4Create ad copy
- Step 5Design graphics
- Step 6Post and stay informed
9. Email List Building
Engaging your readers and customers to increase traffic to your website is an excellent way to start. When you publish a new post or content offer.
You can increase traffic by promoting it to your followers/subscribers. Readership is helpful for traffic goals, conversions, and lead generation on content-heavy websites.
Create an email list or grow your existing list to get started. Here are a few ideas to consider going to start getting you started:
Learn about the best free email marketing tools that save your time and money, right here.
10. Community Engagement
Being active and engaged in your community is one way to increase the recognition of your brand.
The more your brand awareness, the more visitors you will bring to your website. You may start implementing an engagement strategy right now.
Joining Facebook group discussions in your domain. Or getting answers on a public forum and interacting with your social media followers.
11. Guest Posting
In a similar sense, publishing guest posts can drive traffic to your website.
Guest posting shows your engagement in your community. While it is also linking to your website – see below for more information on getting backlinks.
To set a guest posting strategy in place, you should first identify a site that would be a good fit for your company. Then create a blog article and then prepare a pitch.
For example, if a pitch shows me how this content could appeal to my audience, I’ll pay much closer attention.
But I’m thrilled when a writer can identify gaps in our content. And show how their content can cover those gaps than compete with existing content.”
12. On-page SEO
On-page SEO can help your website rank higher in search results and attract more visitors.
Like, Page title, header, meta description, image alt-text. As well, URL are few examples of on-page SEO factors.
Once done, Search engine visibility will increase traffic to your website.
Check out our ultimate on-page SEO guide here.
13. Good Quality Backlinks
Ranking high on search engines will increase traffic to your website.
You will be an authority in your domain if you want to rank higher in search engines. Aside from the topic/cluster approach stated above.
The one way is to get high-quality backlinks. When high-authority websites link to your site, you gain credibility.
According to Irina Nica, a senior content strategist at HubSpot. That “there are two main ways in which high-quality backlinks can help drive more traffic to a website. That is boosting ranking and driving referral traffic.
On the one hand, backlinks are among the most critical ranking factors. That applies to every major search engine out there.
By getting the most backlinks from relevant websites, you will enhance your SERP results. As a result, you will realize an increase in organic traffic.”
“So, backlinks can drive a considerable amount of referral traffic. That is something to expect if you get a mention on a popular news website.
If you’re mentioned (and linked to) in an article, you’ll see referral traffic come through as well. That’s already ranking well for keywords with a high search volume.
Also, it is getting a constant flow of traffic,” Nica adds.
Learn more about how to generate backlinks.
14. Video Marketing
It is time to include video marketing in your content strategy. As per a Cisco study, the video will contribute to 82% of traffic by 2022.
So you start incorporating video marketing into your strategy as soon as possible. It’s the type of content that users are looking for.
Do you want to get started right away?
In this complete guide to video marketing, you’ll learn all you need to know.
You can make videos for Instagram or Facebook Stories, live videos. Also, you can give a try to IGTV, Facebook View, news feed videos, YouTube, and other platforms.
15. Content Repurposing
Need content to generate visitors to your website but can’t think of anything? I understand.
Repurposing old content is an excellent way to overcome these challenges. You can turn your popular blog post into a video. If you have a popular podcast, write a blog article about it.
Using content that is already performing well. It will aid in the continued growth of your website’s visitors.
16. SEO Tools
It will help develop a traffic generation strategy for your website.
These tools can assist you in learning and analyzing what is and isn’t on your site. That will also help you in creating things for your content that can generate a lot of traffic.
Check out our blog to 23 best free and paid SEO tools for tracking your website’s performance.
17. Voice Search Optimization
It is essential to be where people are searching to increase traffic to your website.
Voice search is becoming a significant and growing area to rank well.
Here are a few ideas that you can try to get started:
18. Local SEO
Local SEO is essential. It plays a significant role in considering if your business is a brick-and-mortar store. It gives the most relevant local results to the user.
Also, search engines rely on signals. Like local content, social profile pages, links, and citations.
For example, when someone searches Google for “best pizza near me.” The results will display based on the user’s location.
It lets local empower businesses manage their directory listings and citations. So, your companies can appear in local searches.
To rank local searches, do the following:
19. A/B Testing
Besides driving traffic to your website, you’re a marketer if your aim is “Test, test, and test again.”
A/B testing is a split test that determines which version of a campaign performs the best. These tests can provide you with important information about your target audience. It allows you to produce targeted content and offers that drive traffic to your website.
There are many tools available to assist you in getting started. But, first, check out our list of the best A/B testing tools.
20. Internal Linking
When a reader visits your blog, you want to encourage them to read more on other pages of your website. That is why internal links – links to other pages on your site — are essential.
Visitors that navigate to other pages on your website. That are more likely to convert and become brand advocates.
Using the pillar/cluster concept, you can build an internal linking structure. Pillar and cluster pages link to each other.
It helps on improving your site’s reputation in search engines. As well as improving the chances of a conversion.
21. Technical SEO
Technical SEO works on your website’s back-end to analyze how the pages are set up and organized. Elements such as page speed, crawling, indexing, and others are examples of factors.
Technical SEO played a significant role in growing our organic traffic by more than 50% in less than a month.
Here, I mentioned some of the tips that you can get started:
22. Community Building
Creating a community of brand followers is a significant opportunity. Over time, it brings consistent traffic to your website.
For example, you can create a Facebook group, Twitter chat, LinkedIn Group. Or Quora Space only for your followers and those in your industry, even while linking back to your site.
23. Content Offers
But it may include webinars, guides, reports, free trials, demos, checklists, etc.
24. Social Share Buttons
Social share buttons are links that allow your visitors to share your content on social media.
As a result, your traffic will increase as your readers become promoters of your content.
Here’s a brief guide to making social sharing buttons.
How do you attract people to share your content? If you’ve created your social sharing buttons?
Here are few tips that you can practice to get you started:
25. CTR Optimization
When you publish the content and start ranking in search engines. Make sure that people click through to read your posts.
The number of people who clicked and read your article compared to the total number of people who visited the link to your post is your click-through rate (CTR).
For example, the landing page, email, or advertisement).
The Google Search Console is an excellent tool for measuring organic CTR.
It relates to the previous discussion of on-page SEO. Must build appealing and relevant meta descriptions and titles.
So, it attracts more people to click through and increases traffic to the website.
To write click-worthy meta tags. You make sure your titles are short and crisp. Also, your descriptions inspire visitors to want more.
If you’re struggling to increase traffic to your website, you are not alone.
Implementing the above strategies will help you to increase your traffic. When your traffic starts to improve, it is time to consider conversions.