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How to Increase Website Traffic: Explained in 7 Ways (Guide for 2023)

Nicholas Amundson

April 3, 2021
20 min read

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If you’re struggling with driving traffic to your website, you’re not alone.

The subject of how to increase website traffic is one that never goes away.

As a blogger, business owner, or experienced digital marketing professional. You will be searching for potential traffic sources.

And experimenting with new traffic strategies.

So, given how search engines and social media platforms update their algorithms.

It’s difficult to look back and analyze what’s driving traffic to your site. And what isn’t while you’re writing a new blog post—or promoting it on social media and considering a new email campaign?

So, what is the best and most effective way to increase website traffic in 2022? What works and what doesn’t? This article will provide you with answers to your queries and more!

Here is a list that helps you increase your website traffic, generate more leads, and increase your ROI.

How to Increase Website Traffic with Help of Content Marketing

Content marketing is generating, publishing, and distributing various types of content to reach a larger audience.

In general, content marketing is a marketing strategy that does not involve outbound marketing. Instead, it requires content such as writing, graphics, audio, or video.

Doesn’t it seem a little overwhelming? So, let’s take it in bite-sized chunks.

1. Create an Editorial Calendar

An editorial calendar is a complete planning tool. You cover all your publishing operations across various content distribution channels, such as your website, blog, social media, and third-party resources.

Its primary purpose is to give a centralized overview of all your actions and to track progress.

A CoSchedule content calendar providing all social media updates.

2. Create Content Writing Guidelines

Content writing guidelines can help you standardize the quality of your content. For example, you can write a guide article on website style and formatting that includes the following information:

Formatting requirements for content
The preferred voice tones
Content lengths
Use of images
It is also necessary to double-check facts and keep track of sources.
Internal and external linking
On-page SEO
Editorial workflow need

Here’s an example of a list of content writing guidelines. That way, we can use the website setup to create outbreaking content:

3. Document and Simplify the Process

You can use an editorial calendar and content writing standards. To assist you in standardizing the content development process.

So that each writer with whom you collaborate understands your expectations. and produces new articles that meet all the requirements.

These two assets form the base for a defined content marketing process.

A systemized and repeatable process for creating, editing, publishing, and distributing content.

To get organized, you can use these content marketing planners:

A sample marketing team editorial calendar was created in Asana.

4. Create Informational Content and Tutorials

When you define a formal method of content flow and quality, it’s time to start writing.

Outline which types of content you want to create. It depends on the preferences of your target audience, niche, and competitors.

The following are some of the most common types of content marketing:

Blog posts
Whitepapers
eBooks
Case studies
Social media posts
Videos
Podcasts
Infographics
Influencer content
User-generated content

To drive website traffic, we use long-form posts, informative guides, and helpful tutorials.

5. Collect Data and Publish Reports

It might not be easy to drive visitors to a new website, especially if you don’t have a large copywriter’s content to publish recent articles.

So, in the beginning, concentrate on quality over quantity. First, deep dive into the Internet search to get some exciting industry facts. Then, compile them into a detailed report and publish it on your website.

Investing in a specific data-driven report adds value in a variety of ways:

Evergreen content: Comprehensive information will make you competitive in the long run. And help in generating a steady stream of traffic from many sources.
SEO benefits: Search engines prefer authoritative information by producing well-researched content. You will send a strong signal to Google in consideration of ranking.
Content repurposing: You can also repurpose long-form content for distribution through various channels such as social media, email marketing, guest blogging, and more. You can also use other forms, such as audio, video, or visual content.

SEMrush’s 2020 report on the state of content marketing is a good example of statistics content.

6. Start a Podcast

One hundred million Americans were listening to at least one podcast every month. That’s a lot of ears that you may turn into website clicks.

Podcasting’s rising popularity makes it an ideal tool for traffic generation.

You may provide links to the relevant content. You specified in the podcast, podcast description. And promote your website using voice to increase popularity.

7. Create a YouTube Channel

YouTube is also growing in popularity year after year. In 2020, users on the platform watched over one billion video hours every day.

You may tap into that considerable viewing behavior by creating a YouTube channel and directing some of the traffic to your website.

For example, Brian Dean, from Backlinko, has a successful blog as well as a YouTube channel. He promotes his content offerings, definitive guides, and online SEO courses.

And other website assets.

8. Repurpose Content

Helpful blog posts have a long existence. An informational blog post that you publish on your website that you may convert into:

A series of social media posts
Downloadable cheat sheets, graphics, and PDFs.
The audio version that shared on third-party platforms.
Screencast video
Email marketing sequence email
Guest posting

9. Write Guest Posts and Press Releases

You should also write on other websites to reach a larger audience. That way, you can bring referral traffic back to your website.

The simplest way to find guest posting opportunities is to use Google search terms.

in-url:writer-for-us + [niche] or inurl:/guest-post/ + [niche]

Finding websites that accept guest posts can benefit both parties.

Or, check with some famous media publishers in your niche. To see if they look for authors’ pitches/opinion articles.

You may also explore media opportunities with HARO. Offer a free service that connects journalists with sources.

Join HARO to pitch your press releases. Or feature quotes to media professionals while working on a story in your niche.

10. Build a Linkable Asset

A linkable asset is a comprehensive piece of content that you can use to generate backlinks.

As an example:

An industry report or outlook
Statistics
In-depth case study and tutorial
Original research
Storytelling based on unique data
Interview series
Free online tools

In short, a linkable asset is any one-of-a-kind piece of content. It gives a lot of valuable information that others may wish to reference in their writing.

HubSpot, for example, offers a free website grader tool that anyone can use. Because it’s so amazing, many people link to it from their blogs and promote it on social media.

How To Increase Website Traffic Using SEO

If you’re looking for how to increase your website’s organic traffic way. Then search engine optimization is the greatest option for you.

Here you will learn about how to get started with SEO in 2023.

1. Perform a Technical Audit

The first step in building an on-page SEO strategy for your website is to do a technical audit. Your audit aims to identify gaps in the performance and structure of your website.

Some helpful tools for technical SEO audits are:

2. Technical Improvements

SEO audit tools help us identify areas that need improvement for your website. Like, On-page loading speed, usability, navigation, and coding.

PageSpeed Insights tool provides tips for improvements and useful resources.

Perform all the suggested fixes to get Google bonus points.

3. Use Keyword Research

Keyword research identifies which search queries your target audience uses to find information. So, you can create new content based on them.

Pay attention to monthly search volumes and competition data when analyzing keywords.

You must choose keywords with less competition and a lot of search traffic. And include them in your content. That is the most effective way to rank a new website.

The following are a few helpful keyword research tools:

4. Align Content with Search Intent

People use the Internet for a specific reason. So, they can find informational, commercial, transactional, or navigational content.

The intent for informational search: “how to get something done.”
Commercial search intent: “Product type X”
Transactional search intent: “Flights from X to Y”
The navigational search intent: “Access website X”

To rank well, your content should match the user’s intent and help them achieve their goal.

5. Make Use of Internal Links

Internal links serve a variety of functions:

Thus, Adding internal hyperlinks to other relevant content on your website SEO must-do. For example, suppose you want to increase organic traffic.

6. Use Long-Tail Keywords

Long-tail keywords more describe user intent. When employing multi-word search queries, users have a specific goal in mind.

Therefore, they are more inclined to stick around if they find a good site that answers.

A single blog article can rank well for a range of low-volume, less competitive long-tail keywords. And they are bringing more search traffic than a top-3 ranking for a competitive keyword.

You can find the long-tail keywords using the LSI Graph for free:

7. Optimize for Rich Snippets

Google Rich Snippets appear above all other queries and get a large number of clicks.

To rank these, look for question-styled searches and give a good answer.

8. Answer Questions People Also Ask

Besides using keyword research tools, you also check the SERPs for various queries.

Look at the “People Also Ask” section, in particular. Identify more long-tail keywords and build your content strategy around these.

There are plenty of good questions you can answer on your blog to increase your website traffic.

How To Increase Website Traffic Through Advertising

Here’s how to increase website traffic: Buy advertisements

Pay-per-click (PPC) ads. When configured, bring a consistent stream of relevant traffic at a reasonable cost.

1. Facebook Ads

Create a Facebook Ad Manager business account. It helps to promote your website to the platform’s audience. You can start with as little as $5 per day and run various types of ads, such as:

Image Ads
Carousel Ads
Collection Ads
Video ads
Retargeting ads
Lead Generation Ads
Event Response Ads
Offer Ads
And many more!

2. Instagram Ads

Instagram allows you to run ads in stories, on users’ newsfeeds, and on the Explore page. Incredible images are essential for a successful Instagram ad.

So, rather than only promoting your content, use it to promote your products.

3. Pinterest Ads

Pinterest is an excellent platform for promoting both your products and your site. There is no better place to encourage it than if your target audience is females.

The following ad formats that you can use:

4. Google Ads

Google Ads is the best advertising tool. The ultimate solution for those people seeking how to increase website traffic and sales.

The platform offers an extensive set of advertising tools, targeting options, and analytics. Also, Google allows you to manage a variety of ad campaigns from a single interface:

5. Twitter Ads

Twitter ads are a low-cost way to build a strong audience with your most recent postings.

You can buy sponsored tweets, videos, or conversation cards. And reach a specific audience and track all clicks/interactions.

6. Reddit Ads

Reddit is the Internet’s front page since it helps many popular memes, pop culture trends, and even businesses.

Yet, the locals have minimal tolerance for blatant self-promotion. Reddit ads are an excellent way to establish a presence on this forum.

How to Increase Website Traffic with Help of Email Marketing

Email is a private channel via which you can communicate with visitors to your website. Unlike social platforms, email allows you complete control over the reader’s attention. As a result, email has the highest ROI.

1. Begin a Newsletter

The first step in creating and growing your website list is to create a newsletter.

The New York Times publishes a variety of newsletters for its audience.

Set up an on-site email form on your website. Gather emails from your readers. And send them notifications whenever you publish new content.

2. Create a Welcome Sequence

A newsletter welcome sequence is a simple way to introduce your readers to your business. But, at the same time, it is also showing some of your website’s best content.

A typical welcome sequence would look like this:

Brian Dean welcome sequence email newsletter encourages the reader to explore more content.

3. Design Content Upgrades

Content upgrades are complementary content that contributes to existing on-site content. What you provide in exchange for a user’s email, it’s a fantastic way to grow your email list.

In their blog post about creating sales plans, HubSpot promotes a free sales plan template.

4. Create an Email Referral Program

Reward your readers for spreading the word about you. With an email referral program, you can tap into your audience’s promotional ability.

And improve newsletter sign-ups and, as a result, website traffic.

Morning Brew grew its subscription base to 1.5 million through a referral program.

5. Personalize and Automate

Personalization is the key to effective email marketing. Suppose you want to keep a consistent stream of traffic.

Then, you must intelligently segment your audiences and design automated email sequences for them. Based on their interests/needs.

The email marketing solutions listed below can assist you in this endeavor:

How To Increase Website Traffic with Help of Social Media Marketing

You can run ads on social media sites. Promote your high-quality content to an organic follower that you’ve created for free.

1. How to Increase Website Traffic Through Facebook

Start a Facebook group in your niche. And curating relevant content from your blog. It is the most effective strategy to increase website traffic using Facebook.

Furthermore, you may:

2. How to Increase Website Traffic Through Twitter

Twitter threads are the most effective way to drive traffic. Break down your long content into tweetable tips and put them on your profile with a link in the last tweet:

Brain Dean gives a brief post overview before providing a link to his blog.

3. How to Increase Website Traffic Using Pinterest

Great visuals are critical when using Pinterest to drive visitors. So make sure that each blog article you publish includes a high-quality Pinterest image.

Pinch of Yum adds a pin-friendly Call-to-action button to blog image headers.

After that, pin it to your personal board and re-share it on the related group boards.

4. How to Increase Website Traffic Through Instagram

Instagram does not provide many chances for links. As a result, you will have to be strategic:

On your profile: You have to include a collection of links. For that, you can use a social media landing page builder.
On stories: Once you reach 10,000 followers. Or convert to an Instagram Business account, you can share swipe-up links to your website.

5. How to Increase Website Traffic Through LinkedIn

LinkedIn is the place to be when it comes to promoting B2B content. In addition, you can connect with other professionals by doing the following:

Well, all the above things help you create your brand awareness. And entice visitors to return to your website.

6. How to Increase Website Traffic Using Reddit

To get traffic from Reddit. You first build your account’s popularity by participating in group discussions.

The requirements for sharing information on /r/Entrepreneur are explained in the left-hand sidebar.

Follow Redditiquette. Don’t sneak in promotional content unless the subreddit rules allow it.

7. Organize Contests and Giveaways

Everyone likes a freebie, particularly on social media. Host a simple event. Or giveaway for your audience to increase your following and drive brand awareness.

For example, you can try this:

How To Increase Website Traffic with Influencer Marketing

Over $15 billion will be spent on influencer marketing by 2022. Why? Because influencer marketing activities proved a more significant return on investment. As in brand visibility, traffic, and sales.

If you want to join in on the fun, here’s where to start:

1. Send Free Samples to Influencers

The basic norms of public relations apply to influencer marketing.

Create a mailing list of influencers. Then, provide them with free product samples or free access to services if you want to generate some buzz.

Most will most likely freely share their experiences with their followers.

You can also pay for a sponsored product placement or mention. But this will take a little more engagement.

2. Interaction with Bloggers and the Press (Outreach)

You can use organic outreach if you don’t want to give away products or make advertising deals.

Create a database of people who write about your niche regularly. Like, journalists, bloggers, and other businesses.

You can also begin to build a relationship with them.

Twitter is an excellent network for pitching ideas to publishers and or discovering quote requests.

3. Create a blog post highlighting influencers and their advice (Expert Roundups)

Once you’ve made a few good relationships, invite them to contribute to your blog. Set a theme, ask a question, and get responses from your expert panel.

Then compile all the answers into an expert roundup post.

Request that all participants post it on social networks:

Niche Hacks affiliate marketing trends post has generated more than 42K views.

How to Increase Website Traffic with Online Communities

Communities promote a “network effect.” For example, if you share a post in one place, then picked up and re-read it by others.

It helps to reach an increasing number of viewers with each new vote or share.

So, if you want to create viral content, you may engage in a variety of online communities:

List of Online Communities You Can Use to Promote Your Website

Besides Facebook and LinkedIn groups and sub-Reddits. You can also promote your work in the following niche communities:

6 Best Free Tools to Increase Website Traffic

As you’ve seen, there are various techniques for driving in traffic. But, to see those numbers grow month after month, consistency is key.

The free tools listed below can assist you in optimizing your website promotion plan. Using these tools, you can also identify new marketing targets and measure outcomes.

1. BuzzSumo

BuzzSumo can help you find the most shared and high-performing content on a variety of topics.

You can use it to:

Discover popular blog post topics.
Create click-worthy headlines and content formulas.
Track the number of times your posts have been shared on social media (and those of your competitors)
Find influencers in your niche with whom to collaborate.

2. Alexa

Alexa offers a suite of paid and free tools. It helps in analyzing your website performance and possible growth opportunities.

To analyze competitors’ websites, use the free website statistics tool:

You can analyze your website’s performance and identify keyword gaps. As well as lost ranking possibilities.

3. SimilarWeb

SimilarWeb is a tool used by online marketers. To study the web traffic statistics of other websites. So, they could see if it’s a good platform for guest posting.

You can also analyze your competitors:

4. GTMetrix

GTmetrix analyzes your website speed and other technical factors. That influences on-site user experience and, as a result, rankings in search results.

It’s also useful for determining.

5. Google Trends

You may use Google Trends to find hot topics across geographies. And dig down to the most relevant keywords, and optimize them to drive your content strategy.

It’s an excellent tool for:

6. Screaming Frog

Screaming Frog is the best SEO crawling tool. The tool analyzes your website through the eyes of a search engine crawler. And also alerts you to on-page issues such as:

Frequently Asked Questions

How can we increase direct traffic?

You can raise brand awareness to increase direct traffic. Using sponsored ad campaigns and sponsorships. Focus on improving brand recall, domain name recall, and top-of-mind awareness. When people are aware of your brand, they will go right to your website. That helps you in increasing your direct traffic.

Which types of websites get more traffic?

The quick answer is that SEO-friendly websites receive the most traffic. Fast page loading speed, easy navigation, and a clean codebase. As well as proper URL structure, unique and compelling content, and so on are these types of websites.

How do I promote my new website?

You may advertise a new website in many ways, such as content marketing, guest blogging, and SEO social media marketing. Also, influencer marketing, pay-per-click ads, sponsored content placements, and more!

To achieve the best results, focus on 2-3 promotional channels.

How do I check traffic on a website?

Go to your Google Analytics account (or create one if you don’t have one) to see how many people visit your website.

Use competition analysis tools such as Ahrefs, Alexa, or SimilarWeb. That helps you to determine how much traffic other websites receive.

How can I boost the number of visitors to my website without using SEO?

While SEO is important for long-term traffic, you can also focus on increasing referral traffic from social networks. Use online communities, email campaigns, guest blogging, or advertising efforts.

How long will it take for a new website to gain traffic?

It entirely depends on the type of traffic you are generating. You can get your first visitors via social media or other referral sources in a single day.

It will take longer to increase direct and organic website visitors. If you perform SEO on your website, you can get a significant traffic increase in 4-6 months.

What is the average traffic for a website?

It depends on the type and niche of your website. For example, more than half of local small company websites, let’s say, attract fewer than 500 visitors per month if we talk about big eCommerce sites. Let’s say Amazon, and Alibaba is getting 150-200 million unique monthly visitors.