Okay, well, that’s a bit severe. In reality, there’s a lot I enjoy blogging — mainly engaging with you guys.
But what sucks is still going to try to come up with fresh ideas for blog posts.
It’s a grind that can be very boring, mainly if you’re coming up with ideas from the top of your head.
A study from the Content Marketing Institute finds that “57% of B2B marketers say that consistently creating content is their biggest roadblock.”
And the struggle is real.
Unless you’re like me and you’re writing up to eight posts a week while managing various businesses, it can be quite draining.
So, out of absolute urgency, I’ve played with a plethora of different techniques to assist me in the process of creating new content ideas.
Some of them were home runs, and some were strikeouts.
But in particular, there are seven that I like and want to share with you.
Using one or more of these resources would help you to create an unlimited amount of content ideas for your blog — without any heavy lifting.
HubSpot is one of my favorites to produce a handful of ideas quickly. Five of them, to be exact.
I love this because it’s straightforward to use.
Literally, in a couple of seconds, you’ll have five appropriate blog titles on your fingertips.
Everything you need to do is add keyword terms in the search boxes to add:
Let’s try “content promotion” in this situation. Here’s what happens:
Oh, Voila! I have five relevant blog topics right now.
If you want more, tap “Try Again,” and it will take you away from the home screen.
You can then do another search with the same keywords, or you can play with new keyword choices.
I’m going to mention that the HubSpot Blog Topic Generator isn’t optimal if you need to come up with thousands of ideas straight out of the start.
But this is a perfect place to start.
You might have heard me suggest BuzzSumo before.
I love this platform and have been using it to drive my content marketing efforts for a couple of years.
It’s incredible, and it does more than give you content ideas. A number more!
The tool also does the following:
You can efficiently see how well the content is doing and what is resonating with the readers.
This insight is useful because it helps you know which ways to explore in your blog and makes it possible to hit when the iron is hot while the topics are at their height.
Here’s what comes when I look for “content marketing” on BuzzSumo:
Notice that it gives me an in-depth look at the content that is smashing it right now.
More clearly, I can see the following number:
If you look to the right of this data, you can find two more features: “View Backlinks” and “View sharers.”
They all bring a whole new level to the content prospecting process.
But let me give you a heads up.
The free version is relatively limited and isn’t going to show you a big picture. You also can’t take advantage of all the features.
That’s why I suggest using the Pro version if you have a plan.
It would cost $79 a month.
I know this may sound steep to some marketers, but it’s a worthy investment in my experience.
It is essentially a news aggregator that makes you see what’s going on online.
Alltop has a variety of subjects that covers everything from science and religion to photography and fashion. It’s just out there.
Here is what you see as you first lands on the Alltop homepage:
It’s a jumble of various types of content.
Sifting through your homepage can help you to generate some ideas, depending on your niche.
But what I suggest is to look for a specific topic in the search field.
Here’s only a glimpse of what I get when I look for “content marketing”:
Alltop shows you the five posts from the relevant blogs, and you can quickly browse the list of suggestions.
Or you can take a step forward and click on a specific blog and search it separately.
I’ve found this useful, and you can probably discover some epic new resources that you haven’t been aware of before.
The fact of the matter is that you can usually come up with many ideas in a relatively short period.
You can also get a sense of overarching themes to gauge what’s relevant right away.
It’s easy to use this tool.
Just Enter a keyword, and UberSuggest will give you tons, and sometimes hundreds, of phrases that match your keyword.
Here’s a snapshot of what happened when I used “content marketing” as a keyword:
It’s somewhat of like the Google Keyword Planner, except it’s more organized.
UberSuggest will supply you with details such as search volume, competition, etc. It’s great to come up with content ideas for your blog instantly.
Another cool feature is “Expand this keyword,” that you can find when you click on a specific keyword.
Here’s what comes as I expand the content marketing strategy.
Note that it is a more extensive set of keyword phrases based on “content marketing strategy.”
In practice, you can use a single keyword to create thousands of content ideas with UberSuggest.
I’m sure you’re at least a little bit familiar with Google Trends.
I use it for various marketing purposes, primarily to do market research and to identify interest in a specific topic.
But did you realize that Google Trends can also be used to create content ideas?
Now let me clarify that this is not nearly as extensive as the previous tools I’ve described, but it indeed serves an intent. Well, three to be sure.
Let’s use “content marketing” as an example anyway.
First, you can search the “Relevant Topics” list to see what’s popular.
It will help you find other influential resources that you may like to try out, possibly giving you new ideas.
Second, you can browse through “Relevant queries” to see which search queries are currently the most popular search queries on Google:
Third, you can also use Google Trends to analyze whether the topic is trending or not.
Here’s you can see what content marketing interest looks like at the moment:
Google Trends can be essential to generate ideas as you bring it all together.
If you’re looking for a significantly faster way to get a click-worthy blog title, look no further than this tool.
Although it’s by no means as comprehensive as, say, BuzzSumo, it works well to create a title that the audience can lap up.
Here is an example of this:
Click the refresh button for more ideas.
I like Portent’s Content Idea Generator because it is such a fun way to develop unique, catchy titles.
It’s especially useful if you’re looking for a bit of fun.
So here’s the deal with link bait.
It may eventually be adverse to the marketing campaign.
I mean, it could push some initial traffic to your blog, but you’re likely to experience a high bounce rate and a limited amount of repeat visitors if the content doesn’t indeed line up.
For this reason, I do not suggest the use of titles primarily intended for link bait unless providing the best possible content.
With that said, Content Row’s Link Bait Title Generator is still a super cool little tool.
It’s a simple concept. You enter a topic, and there will be a bunch of related link bait title ideas.
Here’s what comes when I try “content marketing.”
Not that bad.
That isn’t to assume that you’re going to use every idea that this tool suggests, but you can certainly use it to streamline your brainstorming.
Most of the time, you will come up with some pretty catchy titles that will deliver a lot of traffic.
Just make sure your content hits the target.
I hope we can all accept that it is often a challenge to develop fresh creative ideas.
If you’ve been writing for over a year, I’m pretty sure you know what I’m talking about.
But surprisingly, you don’t have to hang around brainstorming yourself, trying to come up with new ideas from scratch.
There are various tools available (many of which are free) that will help you with this process and make it easier for you to develop exceptionally darn good ideas.
In reality, it’s tools such as these that made it much easier for me to make continuous progress and build the following.
If you’re a serious blogger, I recommend that you at least try out one of these seven methods and do some experiments.
It should make it much easier to populate your killer content blog without pushing you crazy in the process.
Can you suggest any other tools to generate content ideas?